Social Media & Online PR Report 2010
Econsultancy and bigmouthmedia’s new Social Media and Online PR Report 2010 has revealed that although investment is set to rise next year, businesses are failing to make the cultural and budgetary commitments required to maximise the channel’s potential.
The research reveals that some 73% of companies say they currently spend more resources on social media than they did last year, with the vast majority expressing confidence that budgets will increase again in 2011.
However with 76% of the companies surveyed admitting they didn’t have an ROI figure for most of the money invested in the channel and more than two thirds acknowledging a need to improve their social media techniques, it seems clear that business use of the medium is far from perfect. Read More »
