How Engaged Is Traffic from Social Sites?

Web users who follow links from social sites are less interested in their content

Person-to-person sharing has become a major way content producers hope to have their information disseminated as social media has offered the chance for content to go viral. Despite studies that suggest email is still the top way people share content, and that search is still the top way people find websites, social sharing—newer and more exciting—is in the spotlight.

According to data from Outbrain, just over 10% of external referrals are from social media sites, compared with approximately 41% from search and nearly a third from other content sites. Read More »