Social Media & Selling Media are not that Different
Social media is a lot like selling media: You need to listen first before you do anything else.
I came upon this parallel last week in two separate discussions, and I realized they were both part of a larger theme. Social media is a conversation, but selling media is also a conversation. Both are based on relationships and the relevance, strength, interest and benefit to both parties engaged in the conversation. In social media marketing you have to establish a baseline and listen to the conversation before you interrupt it with your message, and in media sales the same idea can be applied. When you start selling in media, you have to first listen to the person on the other side of the table so you can establish a baseline for their needs and then you can provide the appropriate solution targeted to them. Read More »