SMU Cox announces new executive director for Latino Leadership Initiative
SMU Cox Executive Education announced today the selection of Anthony Herrera as executive director for the Latino Leadership Initiative (LLI). Launched in November 2013, the LLI is a new national center of excellence at SMU’s Cox School of Business designed to help meet the nation’s growing need for corporate leaders as the economy improves and national demographics evolve. The LLI grew out of research that shows a gap in talent at the country’s executive leadership level.
Herrera will have overall strategic and operational responsibility for the SMU Cox Latino Leadership Initiative, which works with the university and the business community to access an important talent resource and marketplace. The LLI will operate to deliver management education programs, organization development services, new research-based insights and community engagement activities.
“I am excited and honored to be joining the SMU Cox School of Business to champion the Latino Leadership Initiative,” Herrera said. “The U.S. Latino demographic currently possesses an estimated purchasing power of $1.5 trillion dollars and a population growth of over 30 percent in the U.S. by 2050. The Latino-driven demographic shift provides challenges for corporate leaders to position themselves for the growing Latino market and development of Latino executives and senior managers. The Latino Leadership Initiative will address these challenges head on and be a true national center of excellence by leveraging SMU Cox’s geographic location, corporate relations and institutional resources.”