Who Relies Most on Smartphones for Shopping?
Women, young people and ethnic minorities will do most mobile shopping
Mobile phone users will be taking advantage of their devices en masse this holiday season to aid the multichannel shopping experience, building up their mobile shopping habit for the year to come. According to Google, 78% of smartphone users are at least somewhat likely to download or use a mobile app for holiday shopping, with price comparison the biggest draw.
A survey by mobile marketing agency Briabe Media of mobile users in the MocoSpace mobile social networking audience found that a similar 76% of respondents considered their phone at least somewhat important for their holiday shopping this year. Read More »