Small Businesses Focus Social Efforts on Top Sites

Increased use of Facebook, Twitter, LinkedIn

Small businesses are continuing to increase their use of social media marketing, and now nearly half are using it to find new customers, according to one survey.

The spring 2011 edition of the American Express OPEN “Small Business Monitor” found the use of social media for marketing was up over previous years. More than a third (35%) of US small businesses reported using online social networking for marketing, up from 15% in fall 2009. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009. Read More »