10 Buyers and Sellers You Need to Know
The players with the biggest audiences—and those with the most dollars to spend
The Sellers: Platform Companies
Perhaps it’s a sign of how in flux digital advertising remains that the backgrounds of the men (and they’re all men) charged with overseeing ad sales at the biggest Silicon Valley platform companies are so varied, 17 years after the industry began selling banners. Only one of them—Twitter’s Adam Bain—is a true native of the digital world, and his company’s the one that’s still trying to invent a revenue model for itself. There are obvious synergies in bringing someone with a television or a consumer marketing background into one of these jobs; less obvious to divine are those that draw on experience overseeing supply chain management or a government bureaucracy.
Read the entire article at AdWeek.