Shutterfly launches Campaign w/Actress Maria Canals-Barrera to highlight Spanish-Language features
Shutterfly announced today that it is partnering with actress Maria Canals-Barrera to introduce new Spanish-language features including customization options, Spanish characters, and in-language customer service, all available on Shutterfly.com/mivida.
“Our new product offerings provide a better assortment of occasions, Spanish-language features and customization options,” said John Boris, senior vice president and chief marketing officer, Shutterfly. “Maria Canals-Barrera offers additional inspiration for our new features and gives customers tips on how to bring their traditions to life through our cards, gifts and home decor.”
Maria Canals-Barrera, best known for her role as Theresa Russo in Disney Channel’s Wizard of Waverly Place, will appear in a series of “Mi Vida” (My Life) themed online videos where she will showcase how she uses Shutterfly’s new Spanish-language offerings to turn the special moments in her own life into treasured keepsakes.
“We Hispanics like to think of life as a “celebración.” However, it’s just not the same if we can’t put our own accent on it, but now with Shutterfly, we can. This is why I’m so excited to partner with Shutterfly in their efforts to infuse Hispanic culture into the products and services that I love and have used for years.” said Maria Canals-Barrera.
Some of Maria’s favorite Shutterfly projects include:
- Personalize your Halloween – Picking the perfect Halloween costume is just half the fun, accessorizing with unique touches will bring the experience to a new level. With Shutterfly you can personalize your children’s candy bag by adding a photo of them striking their scariest pose using Shutterfly’s Reusable Shopping Bag.
- Create priceless keepsakes – Turn your photos into memorable Holiday Cards, orPersonalized Ornaments that make for festive and unique gifts for the Holidays.
Starting in late October, Maria will appear in four videos showcasing her favorite products, focusing on special occasions and ways to personalize everything from fall season home décor and Halloween trinkets, to Christmas cards and calendars for the new year. The videos will live on Shutterfly.com/mivida.