Schwartz Media Strategies chosen as AOR for Miami Downtown Development Authority
The public relations, marketing and digital media firm responsible for promoting downtown Miami’s resurgence over the past five years has again been tapped as Agency of Record for the Miami Downtown Development Authority (DDA). Schwartz Media Strategies’ selection follows a competitive bid process in which more than a dozen firms, including national and international agencies, competed for the contract. One of Florida’s fastest-growing multilingual public relations firms, Schwartz Media Strategies has managed the Miami DDA campaign since 2009.
The account renewal coincides with downtown Miami’s rise as one of the world’s most dynamic cities, fueled by new levels of inbound investment, record-setting tourism, the arrival of new companies and cultural venues, and a surge of population growth. This activity represents a dramatic shift dating back to 2009, when the city’s urban core was widely regarded as ground-zero for the global real estate crash.
Schwartz Media Strategies’ campaign has since worked to reshape the world’s perception of downtown through proactive media relations, targeted marketing and events, and digital media tactics that are educating and engaging online audiences. The firm’s multilingual campaign has secured favorable media coverage in news outlets ranging from the New York Times and Wall Street Journal, to the Financial Times and the TODAY Show – and everywhere in between.
“Our media relations campaign has changed the way journalists and consumers think about Miami’s urban core, marking a striking change in perception dating back to the recession,” explained Schwartz Media Strategies president Tadd Schwartz. “Downtown is no longer viewed as Miami Beach’s sidekick. Today, the urban core is a standalone destination for business, tourism, dining, arts and culture – and a key ingredient in Miami’s global brand.”
The firm’s media relations, marketing and digital media efforts have incorporated a series of Miami DDA initiatives targeting business and consumer segments, with the goal of spurring new interest among key audiences. Recent examples include the DDA’s Finance Sector Initiative, which is attracting hedge funds and financial firms to downtown; a hospitality initiative that has positioned downtown among the most active hotel markets in the U.S.; and a Residential Occupancy program that has demonstrated demand for urban living in Miami, in turn ushering in the latest residential development wave.
Renewal of the Miami DDA contract continues a steady string of new account wins for Schwartz Media Strategies. Recent client additions include Skanska USA, J.P. Morgan, 13th Floor Investments and Miami Beckham United (the David Beckham-led ownership group vying to bring Major League Soccer to Miami). The firm has been recognized among the largest public relations agencies and the best places to work in South Florida by the South Florida Business Journal and among the top public relations firms in the Daily Business Review’s annual “Best of” feature.