Geoscape & Scarborough Help Marketers Tap Growing Power of Hispanic Consumers
“Americanizado” Hispanics in Miami are 73% more likely than other Latino Wireless Users in the city to access email on their cell phones
Scarborough Research and Geoscape announced a new partnership that enables marketers to improve their efforts toward Hispanic consumers by bringing in-depth information on the buying power, brand loyalty, media preferences and acculturation to the marketing and media industries. It is the first time that Geoscape’s sophisticated Hispanicity™ segmentation system will be added to Scarborough’s widely-recognized consumer studies and Hispanic databases, adding a treasure trove of information such as Hispanic product consumption by acculturation level, and local brand shopping preferences by cultural preference. This intelligence drives communications planning, brand strategy and marketing strategy for any business or product wishing to tap into the ever-growing Hispanic consumer base.
Read More »