ROX United named Agency of Record for Johnny Rockets

Award-winning public relations agency ROX United has announced that it has been named public relations agency of record (AOR) for Johnny Rockets, the global restaurant chain based in Lake Forest, California.


ROX United will be responsible for providing strategic public relations and communications services to help the restaurant chain reach consumers nationally by increasing awareness of the overall brand, as well as that of the extensive menu offerings. ROX United will also help elevate Johnny Rockets positioning around their tagline “Stay Original.”

“We are thrilled to be working with an iconic American brand like Johnny Rockets,” said Roxana Lissa, President, ROX United. “We look forward to leveraging our expertise to help this brand achieve unparalleled levels of success and find new ways to surprise and delight fans of Johnny Rockets.”

This is ROX United’s first new business win since becoming part of UNITED COLLECTIVE, a culturally attuned communications group consisting of five specialty agencies. In addition to ROX United, UNITED COLLECTIVE includes creative agency GALLEGOS United, business planning consultancy POLY United, content creation and post production offering LUNA United, as well as digital agency CANVAS United. UNITED COLLECTIVE was formed to help brands capitalize on today’s evolving consumer landscape.

“In addition to their stellar track record for past clients, ROX United presented a plan that was strategic and demonstrated a deep understanding of our brand,” said Jericho Lopez, Director, Communication & Social/Digital Strategy for Johnny Rockets. “The breadth and depth of knowledge that ROX United brings to the table along with their sharp instincts and ability to move at the speed of today’s culture is a huge asset to us and truly demonstrates the model of the agency of the future.”

This announcement comes on the heels of several other new business wins for ROX United. The agency’s current client roster includes: Nike, Domino’s and the California Milk Processor’s Board (got milk?), among others.