ROK Mobile and Mariposa join forces to unveil Libertad Plan to the Hispanic community
ROK Mobile and Mariposa Holdings Group have joined forces to bring to market the Libertad Plan, extending ROK Mobile’s service to the Hispanic community with specific calling packages to include unlimited talk, text, data and music for just $49.99 per month. The Libertad plan includes the ROK Music service which offers subscribers access to a massive catalog of music as well as the ability to personalize their listening experience. Partnering with Mariposa brings together two companies with extraordinary experience with Mobile Music across North and South America. “Hispanic consumers love music, and they’re more likely than most to use a mobile device to enjoy it. This makes Mariposa the perfect marketing partner for ROK to fulfill our collective mission to provide the most advanced mobile music services available to the broadest audience of music lovers. Mariposa brings the go to market strategy, proven track record in developing mobile content retail strategies, and deep understanding of the Hispanic consumer to assist in fulfilling this vision,” said Jonathan Kendrick, CEO of ROK Mobile. “The fact that we are bringing this incredible music offering helps us bring our community together with value and passion, we must put the music offering
at the center, so that consumers understand its core value. If you simply add it as one extra service in a wide portfolio, consumers will not recognize its true value,” says David Fondots, CEO of Mariposa. In addition, there are plans to roll-out additional value added services to the Libertad plan that could include international calling plans and mobile money solutions to create more value for the Hispanic mobile consumer.