Right Guard Signs Extended Deal With NBA

Right Guard is boosting its Hispanic-market efforts and celebrating its 50th anniversary as part of its new sponsorship deal with the National Basketball Association. The Henkel-owned brand will be both the Official Deodorant of the National Basketball Association, and presenting partner of Noche Latina (Latin Night) 2011. The brand first signed a multi-year deal with the NBA in 2008.

Noche Latina, now presented by Right Guard, is central to the NBA’s “éne•bé•a” Spanish-language platform. The effort focuses on the NBA’s Hispanic players and includes national telecasts, and in-arena festivities. Television broadcasts around Noche Latina are on English- and Spanish-language media and the NBA’s own Spanish-language Web site, www.enebear.com, and social media pages. Read More »