CAA hires multi-culti mavenick Marroquín
Rick Marroquín joins the agency to provide insight on multicultural audiences and initiatives, as well as develop opportunities for clients.
Creative Artists Agency has hired multicultural marketing veteran Rick Marroquín. He will work alongside Christy Haubegger to provide insight on multicultural audiences and initiatives, as well as develop opportunities for clients.
Prior to CAA, Marroquín was the founder and CEO of Interpublic Group’s Identity, an agency focused on multicultural marketing and media for clients such as L’Oreal Paris, Chrysler, Johnson & Johnson and The Home Depot.
Marroquín has been named “Hispanic Marketer of the Year” by the Association of National Advertisers (ANA) and AdWeek’s Marketing y Medios in 2006.
Read more at Hollywood Reporter.