República “rethinks relevant” in rebranding their Web site as republica.soy
República today unveiled its newly redesigned website, www.republica.soy. .SOY is a new top level domain by Google, catering to the growing digital needs of the US Hispanic market. .SOY offers Hispanic consumers, brands, and publishers, a place to build, create and share culturally relevant web content.
“We are a very different company than we were five years ago and even two years ago — República has grown, our customers have evolved, multiculturalism has deepened, technology has changed and even marketing in general has transformed,” said Jorge A. Plasencia, República co-founder, chairman and CEO.” The new www.republica.soy conveys this evolution and reflects our commitment to innovation and new platforms as we embrace our rich heritage,” he added.
Built as a responsive site, optimized for desktop, mobile or tablet viewing, www.republica.soy provides a refreshed look at the agency’s capabilities, showcasing República’s full suite of integrated marketing services, as well as providing more insight into the personality and thinking of the agency. The site tells the story of República expressing its diverse and talented workforce; it also features the latest news and happenings via direct links to the agency’s social media networks.
“República has a mantra ‘to rethink relevant’ which is infused into everything we do,” said Luis Casamayor, República co-founder, president and CCO. “It has many applications and is not just about staying current, being cutting-edge or even marketing in English versus Spanish, it’s about challenging ourselves to think and do what makes sense – the new website and .SOY domain is a manifestation of this process and reflects who we are and where we are going as a company.”
With a proven track-record of working with large-scale national brands to effectively reach US Hispanic and multicultural audiences, República believes that .SOY is the solution for brands that want to reach bilingual and bicultural audiences with relevant and tailored content. To learn more about .SOY, visit www.iam.soy.