Republica Deportiva Teams Up with Coke Zero
La Embajada de la Republica Deportiva, the national experiential mobile tour for Univision’s famed “Republica Deportiva” (Sports Nation) sports show, got off to a great start in Texas setting the tone for a successful tour. Back this year for a 10-city tour across the U.S., La Embajada de la Republica Deportiva has partnered with presenting sponsor Coke Zero to provide Hispanic fans with an all-encompassing sports adventure.
The traveling experiential tour continues to expand the reach of Univision’s flagship TV sports show, connecting viewers with “Republica Deportiva” via special Univision celebrity appearances, interactive sports competitions, and sports-related entertainment. The 15,000 square foot event footprint will make appearances at major soccer games and large Hispanic festivals from June to October 2011. Fans will battle it out in competitive sports challenges for prizes and quench their thirst with Coke Zero.
La Embajada de la Republica Deportiva kicked off its 2011 tour in Arlington, Texas on June 5 at the Dallas Cowboys Stadium during the Gold Cup soccer match-ups: Costa Rica vs. Cuba and Mexico vs. El Salvador. The tour will continue through October making stops in Meadowlands, NJ; Dallas, TX; Los Angeles, CA; Chicago, IL; Washington D.C.; San Antonio, TX; Austin, TX; and will wrap up in Miami, FL. For details on tour stops, fans can log on to www.univision.com. Read More »