Recording Superstar Pitbull to Open Hispanic Advertising Industry Conference

Ruben Leyva, President of Sony Music U.S. Latin, Joins Pitbull to Discuss the Evolution of Music and Entertainment with the Cultural Transformation of Society


MCLEAN, Va.
— Singer, songwriter and host of his own Spanish-language program La Esquina on Mun2, Pitbull will share his experience and success story with advertising professionals at the Association of Hispanic Advertising Agencies (AHAA) Annual Conference. The hip-hop rapper will be joined by Ruben Leyva, president of Sony Music U.S. Latin, and together they will address the challenges, opportunities and compromises, both personally and professionally, involved with creating stellar performers in today’s changing entertainment marketplace. Read More »