P&G Multicultural Marketer, Alexandra Vegas to Present Purpose Driven Approaches for Reaching Hispanic Consumers

Keynote Address In New York City at Hispanic Television Summit to Focus on P&G Long-term Commitment to Hispanic TV Advertising

Alexandra Vegas

P&G Multicultural Marketer, Alexandra Vegas

Procter & Gamble (P&G) has long been a committed leader in advertising that reaches the Hispanic TV viewing audience and their history of delivering brand messaging has often been adjusted to meet the markets changes. Attendees at the Eighth Annual Hispanic Television Summit, held at the Hilton New York Hotel, on Wednesday, September 29, 2010 will enjoy a look back at Hispanic TV advertising, and see new creative strategies P&G plans for Hispanic advertising.

In the keynote presentation, scheduled for late morning, the company’s top executive for multicultural marketing, Alexandra Vegas shares an insiders view of the P&G strategy for introducing brands to Hispanic consumers and how its TV advertising message has evolved over the years. Vegas recently said that she will “share how P&Gs purpose of serving the underserved, more completely, has been brought to life through the companys commitment to Hispanic television advertising.”

Vegas is currently the Director of the Multicultural Business Development Organization, North America at Procter & Gamble.