PRSA Announces New Deadline for Re-Definition of Public Relations
Editor’s Note: You can read the PRSA blog post here. Knowing that one of my former profs (Bill Sledzik) at Kent State surely would challenge the issue, I checked out his blog to get the scoop. You can read his post, titled ‘PRSA wants to redefine PR — Should we rename it, too?’ over at Tough Sledding. — What do you think?
The Public Relations Society of America, which in December unveiled a campaign to define PR, said on Tuesday that it has again revised the project. Originally, the organization planned to announce the new definition at the end of 2011, but pushed the date to late January. Now, it’s aiming to unveil the definition the week of Feb. 27.
Here’s how the new schedule will work: On Wednesday, PRSA will reveal the three candidate definitions, which PRSA’s Definition of PR Task Force and global partners developed objectively by analyzing the data collected during the crowd-sourcing phase, according to PRSA’s Keith Trivitt.
Read the entire article at PR Daily News.