Quinces-style PR: Verizon Wireless will award one lucky teen with a $45,000 Sweet 15 bash
IRVINE, CA — Do you know someone who dreams of having the Quinceanera of their dreams? Then Verizon Wireless could make those dreams come true. Eligible teenagers from select cities across the western states are invited to participate in the second annual My Fabulous 15 contest and win an incredible Quinceanera party. The celebration includes an event planner, venue, catering for 200 guests and transportation that’ll sweep the winner off to an unforgettable party and the best memories of his or her life. But that’s not all. The icing on the cake is the live performance by pop artist Pee Wee!
The first phase of the contest — from July 13 to August 16 — invites eligible teenagers from Los Angeles, San Jose, Las Vegas, Denver and Kennewick, Wash. metro areas to enter the My Fabulous 15 contest by submitting a brief essay that answers these three questions:
1. What does winning a Quince mean to you?
2. How do you stay in touch with your friends?
3. What is your favorite subject and why?
The submissions may include financial, medical or other hardships faced by the teenager; his/her goals, dreams or plans in life; community involvement or personal service to benefit others; scholastic achievements and how winning the Grand Prize would change his/her life or the lives of others. The entries will be judged based on the compelling nature of the essay. (See Rules & Regulations at www.myfabulous15.com).
“We are very excited to be offering the My Fabulous 15 campaign for a second year because it reflects the company’s commitment to honor the cultural heritage of Latinos, in this case, the momentous Quince celebration honoring the coming of age for a teenager,” said Oscar Madrid, director of Multicultural Marketing for Verizon Wireless West Area.
My Fabulous 15 includes in-store events comprising of a Quince Expo and meet-and-greet with Pee Wee. During the entry period, a Verizon Wireless store in each of the cities will host a Quince Expo. Teens and their families can enjoy a day of Quinceanera party planning fun including a fashion runway show displaying the latest dresses and accessories complete with hair and make-up stations with hip stylists to help find the perfect look for the day of the party.
Eligible teens can also enter to win at the in-store My Fabulous 15 entry station. The Quince Expos and Pee Wee meet-and-greet will take place in the following cities from noon to 4 p.m.:
Saturday, July 25 Las Vegas, NV
2225 Civic Center Drive
Las Vegas, NV 89030
Sunday, July 26 Kennewick, WA
1321 North Columbia Center Boulevard
Kennewick, WA 99336
Saturday, August 8 Denver, CO
355 Wadsworth Boulevard, Unit C
Denver, CO 80226
Sunday, August 9 Union City, CA
30935 Courthouse Drive
Union City, CA 94587
Saturday, August 15 South Gate, CA
9011 Garfield Avenue
Southgate, CA 90280
VOTING PERIOD AND WINNER ANNOUNCEMENT
Twenty winners from each city will be selected by Verizon Wireless and the public will have an opportunity to vote August 22 through August 31 for the semi-finalist they feel most deserves the grand prize. The public can vote via text messaging or the My Fabulous 15 website. The Grand Prize winner of the Quince party will be announced on September 3. Five runners-up will receive a handset and Verizon Wireless gift card.
THE BIG CELEBRATION
The Grand Prize My Fabulous 15 party will be held October 3, when one lucky winner will celebrate his/her dream party with up to 200 friends and family. Verizon Wireless’ My Fabulous 15 includes transportation for up to ten guests to the party, personal event planner, audio/visual screens, dinner, DJ/emcee, decorations, birthday cake, professional photographer, videographer, and more! The Grand Prize package is worth over $45,000.
For more information about My Fabulous 15, including rules, eligibility and more, please visit www.myfabulous15.com.