Quepasa Corp. retains Investor Relations Group for PR and investor relations work
WEST PALM BEACH, FL – Latino media company Quepasa Corporation has retained the Investor Relations Group (IRG) to serve as its national investor relations and public relations firm.
The IRG team will use proprietary competitive analysis strategies and extensive databases to target the broad scope of the investment community, including portfolio managers and analysts. IRG’s program will include pre-qualified, one-on-one introductions, e-mail to investment professionals that have opted-in for communication, and traditional outreach. Simultaneously, IRG’s public relations department will commence an outreach campaign targeting editors, writers, and segment producers of local and national trade and consumer online, print, radio and broadcast media outlets. IRG’s mandate is to produce news content that describes and broadens awareness of the company’s efficiency technology.
“This is an exciting time for Quepasa,” said John Abbott, Chief Executive Officer of Quepasa Corporation. “Our social network is positioned to leverage one of the largest and fastest-growing markets in the world: the Latino demographic, which also represents one of the most coveted markets online. Right now we are focusing on a set of major initiatives that include introducing culturally relevant social applications, including our dating app Papacito, and developing a DSM contest platform that we are marketing to companies and agencies seeking to spread their brand messages across the web.”
Mr. Abbott continued: “As we continue to reach our milestones, we look forward to working with IRG to communicate our company strategy, goals and progress with the investment community, our shareholders, the media, content providers and their customers, and the public-at-large.”