Pulpo Media taps plana zubizarretA group as its PR agency of record

Online advertising network Pulpo Media has retained Miami-based plana zubizarretA group as its public relations agency of record.

plana zubizarretA group scope of work for the Silicon Valley-based Pulpo Media includes media relations, strategic message development, executive positioning and content creation to support thought leadership.

“The plana zubizarretA group has broad and deep knowledge in designing integrated communications strategies for brands seeking to meaningfully engage with the ‘Spanish Dominant’ and ‘acculturated Hispanics’ in the United States.  Given their experience working with the same consumer base as Pulpo Media’s, we view them as an excellent choice as our partner agency,” said Maria Lopez-Knowles, Chief Marketing Officer of Pulpo Media.” The services that the plana zubizarretA group .”

“Our experience working with the same Hispanic consumer base as Pulpo Media’s makes this the ideal partnership,” said Aymee V. Zubizarreta, CEO of the plana zubizarretA group.

“There are a glut of firms that claim to understand the Hispanic Market and the Multicultural Market. We believe Pulpo Media is the only firm successfully building insight into the market segments within this target audience as evidenced by their number one comScore ranking,” added Maria O’Hollearn, COO of the plana zubizarretA group.

According to Pulpo Media it is ranked by comScore Media Matrix as #1 in Hispanic reach based on its Hispanic Ad Focus (#1 with Spanish Dominant, Bilingual, and English dominant Hispanics, respectively). Pulpo Media says it is also #1 in comScore’s new Bicultural Audience Network category.

The executive team and investor backers behind Pulpo Media have a wealth of experience working with successful online media companies such as: AOL, Apple, Doubleclick, Facebook, Google, IAC/Ask, Lowermybills, Shopzilla, Turn, and Yahoo.

Pulpo Media is headquartered in Berkeley, CA. and has satellite offices in Puerto Rico, Argentina, Colombia, Mexico and Spain.