Making the ‘Business Case for PR’ with Tomorrow’s Leaders

This past weekend I had the pleasure of attending my first Leadership Rally as a national board member of PRSA. A common topic of discussion was the incredible opportunities that now lie before our industry.

As Facebook and Audi join BP and Toyota in the lineup of venerable companies that have seen their brands tarnished in this volatile media environment, the value that PR offers has perhaps never been more evident. As the media landscape continues to transform and the impact of traditional advertising and marketing erode, our industry has an unprecedented opportunity to demonstrate the role that PR can play in building trust and relevance for major brands and companies.

Read the entire article at PRSay.