NEW INFOGRAPHIC: What Makes People Want to Follow a Brand?

If you haven’t noticed by now, I love infographics. They boil down data in a visual way that makes it so much easier to digest quickly. I found some new ones this week, designed for the Public Relations industry – so keep an eye out. This new PR infographic features data compiled by Razorfish, Econsultantcy and Social Media Today to explain, “What Makes People Want to Follow a Brand?” And as we could have expected, the number one reason people follow brands is to receive special offers and deals.

(Click image to enlarge)