Public Relations Comes to the Search Engine Wars?
In this post at Search Engine Watch, Greg Jarboe suggests that Bing, Microsoft or Blekko are behind The New York Times jabs at the quality of Google’s search results. In what could be considered a response to the criticism, Google updated its algorithm last week (farmer update), devaluing sites like PR Newswire, as well as penalizing sites like JC Penny, Forbes and Overstock. If you’re a PR professional publishing content on the web, for yourself or clients, you must understand the ins-and-out of online visibility – and this is a must-read.
Who is Behind the Successful PR Campaign Poking Holes in Google’s Search Quality?
It appears someone has launched a successful PR campaign poking holes in Google’s search quality.
Why do I think someone has launched a PR campaign? As Auric Goldfinger tells James Bond in the movie Goldfinger (1964), “They have a saying in Chicago: Once is happenstance. Twice is coincidence. The third time, it’s enemy action.”