NEW STUDY: Public Relation Loses Credibility, According to Latest Gallup Poll
The PR industry is suffering from an image problem, according to a new poll.
Gallup asked adults in the U.S. whether they have a positive, negative, or neutral view of 25 industries, and PR and advertising didn’t fair too well—though not as badly as that of the government sector.
According to Gallup, 32 percent of Americans have a positive view of the two industries—Gallup combined them for the poll—while 29 percent took a neutral stance, and 37 percent had a negative view.
The PR and advertising industries’ net positive rating—that is, the difference between its positive and negative scores—is -5 percent. Among the 25 industries listed in the poll, PR and advertising ranked 16th overall.
Since 2001, when Gallup first started measuring the image of the two industries, the PR and advertising’s net positive rating has declined 6 percent.