PRSA Minnesota chapter to host July 16 presentation on ‘Maximizing Multicultural Initiatives’ featuring MultiVu multicultural marketing expert, Manny Santos

MINNEAPOLIS, MN – In a nation rich with diverse cultures and ethnic identities, using just one approach to public relations can be limiting. The Minnesota Chapter of the Public Relations Society of America (PRSA) is hosting an in-depth, professional development presentation on maximizing multicultural initiatives on Thursday, July 16th at the University of St. Thomas.

The dynamic presentation will feature Manny Santos, National Account Manager, MultiVu, a PR Newswire company, who will discuss the latest trends and positioning strategies to reach diverse communities. This program is part of national tour entitled “From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009,” which is traveling to various PRSA chapters throughout the country.

Topics will include:
—  Key facts and figures about the U.S. Hispanic, African American and U.S. Asian markets
—  Top trends in multicultural/ethnic public relations
—  Common mistakes that marketers make in targeted multicultural or integrated campaigns
—  The means by which ethnic groups are driving the Web 2.0 era and the dynamics that each segment brings to online communications
—  Developing and launching an effective multicultural communications strategy

Event Details
“From Media Relations to Measurement: Maximizing Your Multicultural Initiatives in 2009” – featuring
Manny Santos, National Account Manager, MultiVu, a PR Newswire company

Date: Thursday, July 16th

Time: Breakfast, Registration and Networking: 7:30 A.M. – 8:00 A.M. Program: 8:00 A.M. – 9:30 A.M.

Location: University of St. Thomas – (Minneapolis campus) – Opus Hall, Room 201 – 1000 LaSalle Ave

Minneapolis, MN 55403

Cost: PRSA Members, $30, Non-Member, $45, Student, $15

Walk-ins will be charged an additional $5.

For more information and to RSVP, please contact Maggie Blehert at (952)914-6971, or e-mail mblehert@ttfg.com.

Register Using The Link Below:
http://www.mnprsa.com/index2.cfm?page=CoreTraining09_0716.cfm