News Trending

  • ( 4 months ago ) Pew Report: A view of the nation’s future through kindergarten demographics
  • ( 6 months ago ) Hispanic Public Relations Association Announces Call-For-Entries for 2019 HPRA National Bravo! Awards
  • ( 6 months ago ) What We Can Learn from ‘Latino Urbanism’
  • ( 6 months ago ) Viacom to Launch Pluto Latino for U.S. Hispanic Market on July 1
  • ( 7 months ago ) TV shows struggle to reflect U.S. Latino presence. Will it get better?
  • ( 7 months ago ) A new multimedia campaign promotes the use of life jackets among Latino families
  • ( 7 months ago ) Hispanic Millennials Are Closer To The Hispanic Culture Than Most Think
  • ( 7 months ago ) Bilingual Latinx Network LATV Announces New Original Content Slate
  • ( 7 months ago ) HACR Announces the 2019 Class of the HACR Young Hispanic Corporate Achievers™
  • ( 7 months ago ) The New Book By Luis Carrasquillo, “The Murder Of A Journalist”, Is An Exciting And Realistic Story About The World Of Journalism And The Risk Of Telling The Truth
  • ( 8 months ago ) To Increase Diversity in PR Agency & Communications Professional Searches, HPRA & CommunicationsMatch™ Establish Partnership
  • ( 8 months ago ) How Hispanic Audiences Drove New Line’s ‘La Llorona’ To $26.5M Easter Weekend Box Office Win

Hispanic PR BlogHispanic PR Blog

Your Complete Source for Hispanic Public Relations & Social Media Insights

  • Home
  • News
  • About Us
  • Contact Us
  1. Hispanic PR & Social Media Views
  2. Promoting Your Brand on the Web [FEATURE]
Mark Macias

Mark Macias is a featured contributor to Hispanic PR Blog, former Executive Producer with WNBC and Senior Producer with WCBS. He’s also the author of the book, Beat the Press: Your Guide to Managing the Media. Macias now runs a public relations/video production agency in New York City. He can be reached at 3MMediaGroup.com.

7 Oct, 2011 0 Hispanic PR & Social Media Views 0 Hispanic social media

  • tweet
Promoting Your Brand on the Web [FEATURE]
  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

How do you go from more than 3-thousand Twitter followers to just one follower in less than 24 hours? Just associate your personal Twitter account with your employer, then suddenly lose your job.

I will never comprehend why TV personalities brand their personal Twitter accounts with their employers. Turn on your local or national newscast and you will always see reporters and anchors linking their Twitter handles to their current network. That’s not a smart strategy if you’re trying to grow your brand as a personality. It is also not savvy marketing as a popular TV personality recently discovered.

Tara Hitchcock was the popular morning anchor of Good Morning Arizona, which airs on KTVK in Phoenix. Late in September, I read an article in the Arizona Republic that detailed how she was no longer with the TV station. As a former investigative producer with KTVK, I was shocked to read how a former and popular colleague was released from her contract with very little notice.

But I was more shocked when I read this in the article: “She has started up a new Twitter account – twitter.com/taratv1 – in place of her old one, which is owned by Channel 3.”

Tara spent her entire time on TV promoting that Twitter handle only to lose it overnight because she didn’t own it. Unfortunately, she is not alone.

I spent 15 years in television news, so as you can imagine, I have lots of close friends who are still in the TV business. Many of these former colleagues are still associating their Twitter accounts with their current news networks. Of course, ABC, CBS, CNN, Fox News and NBC love the exposure, but these reporters and anchors are harming their ability to brand themselves by giving away so much power to the networks. Likewise, if you are trying to promote yourself as a brand, regardless of your industry, you need to be aware of this power trap as well.

I recently had this conversation with several former close colleagues – producers at Fox, CBS and a reporter at WNBC. I asked them all why were they associating their brand with a TV network that could let them go without much notice. They risked losing entire control of their brand by taking that approach, which sounded reckless.

They all pretty much said the same thing: “Management has asked us all to promote our Twitter accounts with the TV stations.”

It’s good you drank the kool-aid, I thought, but that doesn’t mean you should neglect your own personal Twitter account.

Unfortunately, two of those three journalists are no longer with their networks, so that branding opportunity is lost, but the lesson is still here for you.

I have done publicity for several personalities, including reality TV cast members and politicians, but this advice applies to other industries as well. If you are a nutritionist with a hospital, I’m sure your employer lends credibility to your name, but don’t bet your entire brand on one employer because you never know what will happen.

So as you begin to embark on promoting your brand on the web, make sure you credit your employer (since they are paying your mortgage), but don’t forget to give yourself a little credit along the way. I’m glad I did that during my time with NBC and CBS, which is why you can follow me on Twitter@MarkMacias.

  • Share via Facebook 
  • Share via Google 
  • Share via Twitter 
  • Share via Email
  • Share via Reddit 
  • Share via Tumblr

You may also like...

Hispanic Social Media Insights

15 Nov, 2010 0 Hispanic PR Blog 0

Check-in Apps’ Next Stop: Your Supermarket Aisles

Hispanic PR Techniques, Hispanic/Multicultural PR Briefs

25 Jun, 2013 0 Hispanic PR Blog 0

Hennessy launches campaign toasting Inspirational Latinos, honors Roberto Clemente

Hispanic Market Jobs

11 Sep, 2010 1 Hispanic PR Blog 0

JOB ALERT: Ogilvy Public Relations, Washington DC seeks Account Executive

Hispanic/Multicultural PR Briefs

16 Apr, 2010 0 Hispanic PR Blog 0

Hispanic PR Conference update with organizer Manny Ruiz

Hispanic Market Jobs

5 Jun, 2013 0 Hispanic PR Blog 0

JOB ALERT: BodenPR seeking Hispanic Marketing/PR Pro for Associate position in Miami

Diversity News, Hispanic Culture News, Hispanic Excellence, Hispanic Market Jobs, Hispanic Media Profiles, Hispanic Organizations News, Hispanic PR, Hispanic/Multicultural PR Briefs, More Hispanic Market Links, Multicultural Media News, People, Tech

2 Feb, 2015 0 Laurita 0

Univision announces extension of CEO Randy Falco’s employment agreement

Search

Hispanicize Wire

Spend Time With Family at Discovery Cube Orange County and Los Angeles This Holiday Season

— Discovery Cube’s three unique winter exhibits are fun for the entire family —

Healthcare Open Enrollment Event December 14

— Free in-person assistance available at the Get Covered NOW: Last Chance! Event —

Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music

— J Balvin shares how he transcends barriers through music and pulls in a global audience with his vision of music as a color palette for all to feel —

View More

31 Jul, 2019 0 0

Pew Report: A view of the nation’s future through kindergarten demographics

24 Jun, 2019 0 0

Hispanic Public Relations Association Announces Call-For-Entries for 2019 HPRA National Bravo! Awards

6 Jun, 2019 0 0

What We Can Learn from ‘Latino Urbanism’

4 Jun, 2019 0 0

Viacom to Launch Pluto Latino for U.S. Hispanic Market on July 1

29 May, 2019 0 0

TV shows struggle to reflect U.S. Latino presence. Will it get better?

30 Dec, 2010 143 0

Facebook: Macy’s Kicks Off Million-Dollar Makeover Search

1 Dec, 2013 52 0

Hispanicize 2014 and Media Moves co-hosting special edition Dec. 10 Twitter Party for Hispanic Journalists and Bloggers

8 Oct, 2010 34 1

Talk-Show Host Rocio Sanchez Azuara Hosts ‘Cosas de la Vida’

17 Oct, 2011 24 0

“Becas Univision” Offers Scholarships to Hispanic Students

31 Mar, 2010 22 0

Hispanic PR Leader profile with Miriam Galicia-Duarte, Census Partnership Specialist

S says:

Y como podemos contactar a el? Gracias/shalom!

BMLegal says:

Gracias por la info ! nos es de mucha ayuda.. si...

Daniela Sanzui says:

Tania Luciana xavi Marisol

Rubén E. Vera Arocho says:

I vote for Luis Salgado!

Esther says:

Buen, día quisiera saber cómo le puedo hacer para que me...

brand marketing CEO Diversity education event Events Hispanic Hispanic Advertising Hispanic Business Hispanic community Hispanic culture Hispanic education Hispanic entertainment Hispanic Health Hispanic Heritage Month Hispanicize 2012 Hispanic Market Hispanic Marketing Hispanic Market Research Hispanic Media Hispanic PR Hispanic Public Relations Hispanics Hispanic social media Hispanic Television HPRA latino Latino community Latino market Latino Marketing Latino Media Latino PR Latino Public Relations latinos Latino Television marketing media Miami Multicultural multicultural marketing multicultural PR PR public relations Social Media television

Like us on FB

Hispanic PR Blog

The Complete Resource for Hispanic PR & Social Media News.

© 2019 Copyright NGL Collective.
Hispanic PR Blog is owned and operated by NGL Collective.

Recent Posts

  • Pew Report: A view of the nation’s future through kindergarten demographics 07/31/2019
  • Hispanic Public Relations Association Announces Call-For-Entries for 2019 HPRA National Bravo! Awards 06/24/2019
  • What We Can Learn from ‘Latino Urbanism’ 06/06/2019

NGL Collective Websites

  • NGL Collective
  • Hispanic Kitchen
  • Latina Moms
  • Hispanicize Event
  • EOP Comedy Show

Copyright 2019