Product Recommendations Remain Low on Social Networks
Old-fashioned conversation still fosters the most word-of-mouth
Social media is known as a venue for brand discussions, but social sites, and digital in general, are still not the first choice for shoppers talking brands.
A December 2010 survey by loyalty marketing researcher COLLOQUY found that several more traditional methods of discussion came out far ahead of social networking when consumers were asked how they share information about products and services. Face-to-face conversation was the No. 1 channel, even among young adults. Read More »