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Procter & Gamble partners with NCLR for Tide’s #WashAwayLabels campaign

Tide Laundry Detergent is hoping their cleansing power will help in the effort to #WashAwayLabels given to the Latino community. Teamed up with the National Council of La Raza, Tide is hoping to help the Latino community “delete” the negative tags and share how it would like to referred to as in honor of Hispanic Heritage Month, according to the video’s description. On Oct. 3, a video was added to the company’s YouTube channel, airing the testimonials of members of different ethnic groups, from Cuban to Mexican , speaking out on the negative titles they’ve been labeled in their lifetimes. Slurs like “beaners,” “narco,” and “mojados” were just a few of the names mentioned within the first few seconds. Along with the National Council of La Raza, Tide is hoping to help the Latino community “delete” the negative tags and share how it would like to referred to as in honor of Hispanic Heritage Month, according to the video’s

description. “We recognize these are actual things being said,” NCLR Vice President of Resource Development, Ivelisse Fairchild, told mySA.com. “We want to highlight the positive things that are sometimes not heard.”   Source: MySanAntonio.com