Premios Tu Mundo attracts record number of viewers in its third year
Last night’s broadcast of Telemundo’s third annual Premios Tu Mundo (Your World Awards) ranked as the network’s #1 primetime entertainment special this season averaging nearly 1.1 million adults 18-49 and 1.9 million total viewers, according to Nielsen.
The awards show, hosted by Gaby Espino and Aaron Diaz, featured top musical acts such as Lucero, Juanes, Los Tucanes de Tijuana, and David Bisbal, reached a cumulative audience of 4.12 million total viewers and 2.23 million adults 18-49. The awards show also ranked #1 in New York and Miami, regardless of language among adults 18-49. The program aired live from the American Airlines Arena in Miami, Florida, and was preceded by the star-studded blue carpet pre-show “La Alfombra de Premios Tu Mundo,” which received its highest viewership ever, averaging 1.38 million total viewers and 751,000 adults 18-49.
Premios Tu Mundo ranked as the #1 Hispanic Social TV Show among broadcast and cable networks according to Nielsen Social, registering 1.5 million impressions on Twitter during the telecast, and beating out other major awards shows that aired over the last year in terms of engagement (Tweets per Unique Authors), including the Premios Lo Nuestro 2014, 86th Academy Awards, 40th Annual People’s Choice Awards and the 2013 MTV Video Music Awards. Additionally, Premios Tu Mundo became a worldwide trending topic on Facebook and Twitter and #PremiosTuMundo registered over 633,000 hashtag instances across all platforms.
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