A 10-point checklist for vetting your PR plan
Typically, a communications campaign is only as good as its plan.
Like any other avenue, a public relations road map should be reviewed not only with overall business goals in mind, but also with an eye toward opportunities and obstacles specific to PR.
Here’s a checklist based on the most frequently overlooked or underrepresented elements. To fully evaluate your plan, ask yourself—or your PR team—the following questions.
Get the checklist at PR Daily.