PR firms quantify the bottom-line value of social media activity

In December, Dell announced it had earned $6.5 million in revenue worldwide due to its Twitter presence. Though corporations are beginning to track sales or page views tied to social media activity, PR agencies are still figuring out how much digital and social media work impacts their bottom lines.

Edelman has a separate digital discipline and expects $40 million in digital revenues for 2009, or approximately 9% of total revenues, explains Rick Murray, president of Edelman Digital.  To read the full story click here.