PR Pros: Haven’t We Learned Anything About Disclosure?

After reading USA Today’s expose on an alleged “whisper campaign” waged by Burson-Marsteller (B-M) on behalf of an unnamed client, which was intended to stir a privacy controversy concerning Google’s Social Circle Gmail feature, I said to myself, “Oh, no, say it isn’t so.”

PRNewser published a rundown of the ethical dilemma B-M now faces. In case you missed these stories, B-M staffers — led by CNBC ex-anchor Jim Goldman and former political columnist John Mercurio — apparently had engaged reporters and bloggers about Social Circle, claiming a variety of personal-privacy concerns about Google products and services that the company wasn’t disclosing to users.

Read the entire article at PRSAY.