Recent lawsuit sheds light on agency liability

PR firms need to be aware of their legal liability in claims they put forth on behalf of clients, as underscored when PR firm TransMedia Group revealed it had received cease and desist letters in its promotion of client, medical device company RyMed Technologies.

Rival company ICU Medical claimed that in representing RyMed the PR firm was infringing on some of its patents.

“If one PR firm can be silenced, it sets a very dangerous precedent for the entire profession,” Thomas Madden, …

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