Consumers Believe in Positive Word-of-Mouth
Good news about brand buzz
Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them—and have those messages widely disseminated—across social media. But most brand-related chatter, both online and offline, is positive. And positive buzz carries more weight with consumers, according to research from Keller Fay Group.
In a study of hundreds of thousands of conversations, the firm found about two-thirds of word-of-mouth brand references were “mostly positive.” Those can be powerful. Read More »