Porter Novelli Design Shift Signals Change in Agency Approach & Services
Porter Novelli today unveiled a new brand identity system in offices worldwide, including a new logo and color scheme, retiring the former identity system that has been the hallmark of the global agency for more than two decades.
“The time for public relations is now, and we must do more as an industry to show that we are best suited to help clients build and manage stakeholder relationships across the communications spectrum,” said Gary Stockman, CEO, Porter Novelli. “With our new identity, Porter Novelli is making a bold statement about our leadership in helping clients transform their approach to marketing and communications. Our industry is profoundly different today, we are profoundly different today and our identity needs to signal that level of change to all of our stakeholders.” Read More »