PINTA selected by Flipboard for Hispanic outreach
Flipboard, the world’s first personal magazine, has retained Pinta as its Hispanic agency of record. Based in Palo Alto, the company has 100 million readers worldwide and is considered one of the hottest content and technology companies in the country. Flipboard estimates approximately 15 percent of its users in the U.S. currently receive Spanish-language content. The selection of Pinta is part of its efforts to begin a dialogue with the Latin community.
“We are on a mission to create the best personal magazine for each reader, customized for their interests and languages,” said Flipboard communications executive Christel van der Boom. “Pinta’s understanding of Hispanic culture, media and technology combined with creative thinking makes the agency an ideal partner to help us bring Flipboard to the millions of Hispanics in the U.S.”
As part of Flipboard’s efforts to create a personal experience for Latinos in the U.S., the company launched a Latino Content Guide with categories including Tech, News, Moda, Estilo de Vida, and more. Pinta’s efforts support the rollout of this Content Guide as well as new partnerships with publishers all over the world, including leading properties in the Latin space such as Televisa, CNET En Español, Fox News Latino, Huffington Post Latino Voices and Milenio. In the fervor surrounding the World Cup festivities, Flipboard launched a magazine around Lionel Messi’s first authorized book, and introduced its own magazines for the 32 countries participating in the World Cup.
Flipboard is the latest company to join Pinta’s roster of technology and content clients which includes Facebook, FOX, Open English, Terra, Technology Foundation of the Americas and T-Mobile.
“Having been selected by a company we are all users of, and inspired by, is extremely gratifying,” said Mike Valdes-Fauli, President and CEO of Pinta. “We look forward to putting our full-service capabilities and Hispanic expertise to good use for Flipboard’s exciting platform.”