P&G helps LULAC open free ‘Entre Comadres’ life skills training centers

CINCINNATI, OH— Each year, thousands of Latinos move to the United States. For many Latina immigrants, learning new skills is key to helping them and their families successfully adapt to their new environment.

Starting in February P&G and its Tide and Downy brands are helping LULAC (League of United Latin American Citizens) to create “Entre Comadres”–a program intended to help women have access to information that helps them and their families lead their best life in the country.

The “Entre Comadres” centers are located in Dallas, Houston and Los
Angeles at LULAC community facilities and offer fully equipped
classroom-style settings, including computers with Internet access,
printers, video conferencing and other telecommunications equipment.

“We recognize that moving to a new place is stressful and requires one
to learn new skills in order to have the best possible opportunity to
succeed,” said Alita Vegas, P&G Multicultural Marketing Director.
“Latinas play a tremendous role as the gatekeepers and center of their
families and we know that helping them is critical for the benefit of
the community.”

The centers will be open throughout the year and course offerings will
be adjusted to meet the demands of each local community. Participants
can sign up for as many courses as are available to them. While the
free courses are designed with Latinas in mind, anyone in the
community can participate.