P&G and Toyota lead Online Advertising in the Hispanic market in the First Quarter of 2013
Procter & Gamble and Toyota Motor Company were locked in a dead heat at the top of the list of all advertisers on Hispanic websites during the first quarter of 2013. Newly released data from Media Economics Group show that Procter & Gamble accounted for a 6.7839% share of all ad occurrences on the nearly 200 Hispanic websites tracked by the company’s HispanicWebMonitor™ online competitive tracking service.
Toyota Motor Corporation tracked a very close second to P&G with a nearly identical 6.7383% share of all ad occurrences during the first quarter of 2013. Ford Motor Company ranked third in share with a 2.9939% share of ad occurrences.
The top 10 advertisers were represented by companies from a number of categories including: auto-makers (Ford, Nissan, and Toyota), insurance (State Farm), consumer products and supplies (Clorox, General Mills, Procter & Gamble), telecommunications (Boost Worldwide), entertainment (Disney World), and liquor (Diageo).
Altogether, the top 10 advertisers accounted for 31.16% of all ad occurrences by the almost 2,000 (1,957) companies that were active advertisers on Hispanic websites in the first quarter of 2013.
Top Spanish-language Advertisers:
P&G and Toyota also topped the list of companies using Spanish-language (or English/Spanish) advertising on Hispanic websites. Among Spanish-language advertisers, P&G’s share rose to 9.8728% and Toyota’s share rose to 9.8389%. In fact, all of the top 10 advertisers on Hispanic websites over-indexed in Spanish-language advertising (i.e. their ad share among Spanish-language advertisers was greater compared to their overall share among all advertisers).