Pepsi Next Goes After Hispanic Market with William Levy

With the Hispanic market being one of the fastest growing consumer demographics around, its no surprise that brands have started to tailor marketing campaigns to their preferences. Pepsi is no different, as their latest campaign stars one of Latin America’s hunkiest male embassadors—William Levy.

Pepsi Next is promoting a giveaway of 400,000 free sodas with an interactive “Wheel of Levy” and six videos starring the actor playing different, albeit cheesy, roles.

Levy’s videos, which are available in both English and Spanish on YouTube, feature the hunky actor in six different short parodies that all end up with him offering up Pepsi Next to help solve whatever the issue is in each storyline. His characters include a doctor, rock star, Star Trek-inspired space captain, romantic, action hero and a theater performer. After consumers spin the wheel and watch a video, they are presented with a coupon to redeem a free Pepsi Next.

Pepsi sure isn’t shying away from the fact that it’s using sex to sell its product. As the Wheel of Levy loads, the initial text that comes up reads, “William Levy seduces your tastebuds with the power of acting.” The Wheel of Levy also gives consumers plenty of opportunities to share the videos via Facebook and Twitter.

Read more here.