Pepsi launches Latino CSR initiative in partnership with Telemundo and actress Eva Longoria Parker

PURCHASE, N.Y. — Pepsi today announced the official launch of YO SUMO, a CSR initiative created to show the world the contributions that Latinos have made to the United States. In the spirit of the 2010 Census, Pepsi is also encouraging Latinos to go beyond being counted and begin “to count” by sharing the
experiences that have helped shape the landscape of the United States.

To accomplish the YO SUMO mission, Pepsi partnered with  actress and humanitarian Eva Longoria Parker to produce and direct a documentary that presents the Latino identity from a fresh point of view. Longoria Parker has been recognized for bringing attention to a host of causes and projects important to the Latino community.
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