Payless ShoeSource renews CSR program supporting Hispanic Scholarship Fund

TOPEKA, KS– In celebration of Hispanic Heritage Month, which begins on September 15th, Payless ShoeSource  has launched the 2009 Payless Inspiring Possibilities Program and invites shoppers to join the retailer to raise money to establish higher-education scholarships with the Hispanic Scholarship Fund (HSF) in support the future of Hispanic youth.  Payless ShoeSource images

Through the program, Payless is selling a limited-edition Trilogy necklace for only $4 in more than 750 stores nationwide and on Payless.com , while supplies last, and will donate 100 percent of the net profits of necklace sales to the Payless Inspiring Possibilities Scholarship established with the HSF.  This is the second annual Payless Inspiring Possibilities program to celebrate Hispanic Heritage Month.  Last year, Payless awarded 12 $2,500 scholarships for the 2009-2010 academic year to HSF scholars.

This year’s exclusive Trilogy necklace features an on-trend design with a bead-ball silver-tone necklace and three distinctive charms — one with the inspirational words engraved on both sides (English on one side, Spanish on the other): Dream/Sonar, Believe/Creer, and Inspire/Inspirar.  The two remaining charms include a purple-colored bead and a circular swirl design.

“Youth and education are critical to the future of our nation,” said LuAnn Via, president and CEO of Payless.  “We were thrilled with the success of the program last year, and pleased to have given out a dozen scholarships to deserving Hispanic youth through our partner HSF.  With this year’s exclusive on-trend necklace design and at $4 – a price point accessible to so many — we expect that this year’s program will be equally as strong.  Together, we are truly celebrating Hispanic Heritage Month and benefiting young Hispanics with strong opportunities for higher education to help them achieve their goals and make their dreams come true.”

The Payless Inspiring Possibilities Scholarship program is unique because it features an on-trend fashion accessory that is affordable, enabling people to celebrate Hispanic Heritage Month and support an important, worthy cause – enabling higher education for Hispanic youth.

“This year’s Payless Trilogy necklace celebrates the dreams and educational goals of Hispanic youth,” said Gaby Alban, spokesperson for Payless ShoeSource. “The necklace is fun to wear and is an easy and affordable way for Payless and its shoppers to honor Hispanic Heritage Month and give back to the community.”

The dreams of today’s Hispanic youth are our best hope for a brighter future, not only for the Hispanic community but for the nation as a whole. Through the Payless Inspiring Possibilities Scholarship program, Payless hopes to inspire all Hispanic youth to pursue their dreams and is dedicated to the continued support in achieving their educational goals.

“I am a recipient of the Hispanic Scholarship award and am grateful for helping me fund my education and easing the financial stress associated with graduate expenses,” said Jasmine Diaz, graduate student at Fordham University School of Social Service.  “But most of all, thank you for strengthening the Latino community through the encouragement of educationally based scholarships.  Our dreams are closer in reach thanks to people like you.”

For more information on the Trilogy necklace and/or the Payless Inspiring Possibilities program, please visit www.payless.com/hhm.