Part II: Are We Witnessing The End Of The Hispanic Advertising Agency As We Know It?
Continuing with the topic I raised in my previous post about the state of Hispanic advertising, I recently had a conversation with Roberto Alcazar, Partner-ECD at Revolución.
Hispanic advertising is going through its best period ever. In the U.S., 15% of the population is of Hispanic heritage and ranks number five in Spanish-speaking countries. We all know the statistics regarding buying power, consumer trends, etc., but I guess we could say that Hispanic advertising has become the goose with the golden eggs.
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