Pampers “Every Little Miracle” Campaign Celebrates, Supports & Protects All Latino Babies
New, robust Hispanic initiative will provide ongoing and tangible support to Latina moms and babies through various grassroots and online resources
Pampers®, the diaper brand committed to making a difference for every Latino parent and baby, right from the start, announced today the start of a robust campaign focused on the belief that every baby is a little miracle and should be celebrated, supported and protected. The campaign provides new resources and support for Latina moms and their babies in their communities, celebrating the joy every little baby brings into the world.
“Whether planned or unexpected, foreign-born or U.S. born, easy or complicated, two months early or a few years late, Pampers recognizes all of these babies as miracles and supports their happy, healthy development,” said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. “We want this new campaign to inspire the community by recognizing some of the challenges Latino families face, and letting them know that we are here, listening, and ready to help.” Read More »
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