Palace Resorts Announces Public Relations Director
Palace Resorts announces the promotion of Cessie Cerrato to Public Relations Director for the brand’s seven oceanfront resort properties in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico, as well as Le Blanc Spa Resort in Cancun. Most recently, the brand’s Public Relations Manager, Cerrato has been promoted to Public Relations Director where she will continue to lead and execute publicity efforts, internal communications strategies and event and trade show activations for the Palace Resorts brand. Additionally, Cerrato will continue to manage the company’s public relations agency, Newlink Communications, for publicity efforts in Canada, the United States and Mexico. “The continued development and evolution of the Palace Resorts brand has led to the organic growth of our executive team from within,” said Gibran Chapur, Executive Vice President of Palace Resorts. “With a proven track record, a keen understanding of our brand and hands-on experience, Cessie has been instrumental in the company’s achievements, and we look forward to her continued success.”
Before joining the Palace Resorts family in 2011, Cerrato built solid public relations foundation at Newlink Group, a leading communications agency in Miami, FL. As a Senior Account Executive with the company’s tourism practice, Cerrato honed her skills with accounts such as the Cancun Convention and Visitors Bureau, the Mexico Tourism Board (MTB), Visit Panama, Los Cabos, Aeromexico, the States of Jalisco and Quintana Roo in Mexico, One Bal Harbour Resort & Spa, Expedia Inc., Bacardi, HATUEY and ESPN Deportes, among others. Additional experience includes real estate publicity with South Florida based clients before joining M. Silver Associates, executing strategies on national travel, hospitality, consumer retail and financial service accounts.