New PR firm Diseño y Publicidad’s niche is Hispanic

By KYLE ARNOLD World Staff Writer Rodrigo Rojas believes he sees a niche the same way his father did 11 years ago when he started La Semana, a bilingual weekly newspaper. With other local entrepreneurs already owning grocery stores, restaurants and media catering to the Hispanic population, Rojas hopes his new public relations firm can help other businesses — particularly non-Hispanic ones — crack the Hispanic market. The firm, Diseño y Publicidad, or Design and Public Relations, was launched by the Rojas
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PRSA Taps Experts in Social Technology, Online Behavior and Crisis Communication to Deliver Keynote Addresses at PRSA 2010 International Conference

NEW YORK, NY— Taking its cue from some of the major trends shaping the practice of public relations today, the Public Relations Society of America (PRSA) has engaged influential thought leaders in the fields of social technology, online behavior and crisis communications to deliver keynote addresses at the PRSA 2010 International Conference, Oct. 16–19, in Washington, D.C.  The keynote speakers include: Charlene Li, co-author of the business bestseller, “Groundswell: Winning in a World Transformed by Social
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A Postcard from the Hispanic Public Relations and Social Media Conference

BY ROSANNA FISKE More than 300 public relations and communications professionals gathered in Dallas this week for the first-ever Hispanic Public Relations and Social Media Conference. The brainchild of the Hispanic Public Relations Association and Hispanic PR Blog founder Manny Ruiz, the conference gave professionals a fresh look at communicating with the U.S. Hispanic market. It also provided great networking opportunities and compelling professional development breakout sessions tailored to the needs of
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We give you praise songster

This is a song test of another song.
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VIDA PR & Marketing Group’s Dominique Pryor-Anderson reaches out to the growing Hispanic community in small towns

Memphis, TN- Small towns all over the country, from Greensboro, North Carolina to Aurora, Colorado have experienced a boom in the Hispanic population. The Hispanic community is a brand loyal community and will promote businesses they frequent with invaluable word-of-mouth referrals. Hispanics outspend their non-Hispanic counterparts in areas of consumer goods, children’s products & services, and entertainment. VIDA PR & Marketing Group’s Dominique Pryor-Anderson is helping small businesses in small towns
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There is no “post-racial” America or “colorblind” America – not yet.

By Dr. Gail Christopher WASHINGTON, DC—Tears of joy were shed the night that America elected its first African American president. It was fresh evidence the historic civil rights struggles of the 50s and 60s had been worth the fight; that blood had not been spilled in vain. And across the nation, the words “President-elect Barack Obama” uplifted young and old, urban and rural, well-off and poor. But the next day the invisible barriers created by structural racism still haunted our society: Latino workers
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