MABF honors Verizon Wireless with Corporate Diversity Award

LOS ANGELES, CA - Verizon Wireless has earned the Corporate Diversity Award from the Mexican American Bar Foundation (MABF) for its commitment to diversity. "Verizon Wireless' corporate culture is impressive and needed to be recognized by our organization for making a difference in our community," said Fernando L. Aenlle-Rocha, president of the MABF. "Verizon Wireless has been a partner to MABF for many years and is committed to our mission of providing financial assistance to men and women of Latino heritage who
Read more

PR pros get new show to pitch as Mega TV debuts ‘Mega News’ show with Fernando Del Rincon

PR pros will have a new show to pitch for stories on Spanish Broadcasting System Inc. starting Monday.  SBS's television TV division Mega TV announced it will debut a prime time news magazine program titled "Mega News" (MN). Mega News will be hosted by Fernando del Rincon, and will  will air Monday through Friday at 5:00 P.M. (ET), 6:00 P.M. (PT and Puerto Rico), and 4:00 P.M. (CT). "Mega News" will deliver news to the Hispanic community in the United States through a unique format that gives the audience an
Read more

Actress Eva Longoria Parker, Jazz Legend Arturo Sandoval and Composer Lin-Manuel Miranda to be honored at CHCI’s Awards Gala

Washington, DC - The Congressional Hispanic Caucus Institute (CHCI) announced its 2010 highest honors to be awarded at its 33rd Annual Awards Gala on September 15, 2010 in Washington, D.C. The event is hosted by Toyota.
Read more

Mami Bloggers Hosting National Twitter Party Send-off for PapiBlogger’s Family Road Trip this Thursday

Some of the nation's most influential "mami bloggers" will be hosting a national Tweet Up "Send Off" party this Thursday, June 17 from 7 to 8:30 p.m. ET for PapiBlogger as he and his family prepare for the Father's Day launch of their epic, 10,000, 34-state PapiBlogger Family Roadtrip. The Twitter party is being hosted by Mama Contemporanea @mcontemporanea, MamaLatinaTips @mamalatina, Mejorandomihogar @mejoramihogar, Thoughts of a Mommy @thoughtsofamomy, and other influential Latina mommy bloggers.The road trip is
Read more

Longtime Hispanic ad executive named to Spanish Broadcasting System’s Board of Directors

COCONUT GROVE, Fla.-- Spanish Broadcasting System, Inc. announced today that Manuel E. Machado has joined its Board of Directors, effective immediately. The Board appointed Mr. Machado to serve on the Audit Committee and on the Compensation Committee. "We welcome Manuel to the Board. We are delighted to have the benefit of his extensive experience and knowledge and we look forward to working with him," said Raul Alarcon Jr., President and CEO of Spanish Broadcasting System.
Read more

Mintel hosting free webinar June 16 on how to market to Latinas

CHICAGO, IL - Recent research from Mintel suggests that Hispanic women feel underrepresented in the beauty and personal care aisle. Over half of survey respondents said they would like to see more personal care products designed just for them and 64% would like more hair care products created specifically for Latinas. "It can be a very daunting task for companies to hone in on the specific needs of their Hispanic customers," says Leylha Ahuile, senior multicultural analyst at Mintel. "Latinas come in a variety of
Read more

T-Mobile’s World Cup Viewing Party Draws in More than 9,000 Fans

BELLEVUE, Wash. -- On the day of the opening World Cup match, more than 9,000 Mexican National Team fans attended the public viewing party at Plaza Mexico in Lynwood, Calif., hosted by T-Mobile USA, Inc. The event featured three jumbo high definition screens placed throughout the plaza, live music and entertainment, games, prizes, giveaways and complimentary food and refreshments. In addition, T-Mobile customers received access to a VIP viewing area during the telecast of the game on Univision's high definition
Read more

HPRA hosts June 23 workshop ‘Reaching the Newsroom Effectively: Your Guide to Working with Spanish-language Broadcast Stations’

The Hispanic Public Relations Association will hold a workshop on Wednesday, June 23rd with Los Angeles-area broadcast media.  The details of the event are below: WHEN Wednesday, June 23, 2010 6:30 pm - 8:30 pm WHERE Marriott at Burbank Airport 2500 Hollywood Way Burbank, California 91505 Speakers include: Krecyte Villarreal, Los Angeles Bureau Manager, MegaTV Maria Elena Garcia-Villalobos, Producer & News Correspondent, Azteca America Mario Perea, News Producer, EstrellaTV Jose Enriquez
Read more