The National Pork Board and Kraft have partnered on their first joint Spanish-language promotion with the online cooking contest, "Acompanalo a Tu Gusto" (Accompany It To Your Liking)
Contestants are asked to submit recipes of side dishes using at least one Kraft ingredient that are inspired by their favorite pork main dishes. A panel of official judges will determine the winner, and the winning recipe will be featured in the Comida y Familia Festive edition, with the winner receiving a $500 cash prize.
"We are
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National Pork Board and Kraft Partner in Hispanic Promotion to Celebrate Creative Cooks
05/15/2013 By Leave a Comment
Univision Communications and El Rey Network Announce Strategic Partnership, Unveil Upcoming Scripted Series
05/14/2013 By Leave a Comment
Created by Renowned American Filmmaker Robert Rodriguez and FactoryMade Ventures, Young Adult Cable Network to Launch December 2013 on Comcast
Univision Communications Inc. today announced it has made a strategic investment in El Rey Network, the new general entertainment, English-language cable network geared towards young-adult audiences and created by renowned American filmmaker Robert Rodriguez and FactoryMade Ventures. The network will launch in December 2013 and have nation-wide distribution with initial
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PRSA Miami seeks nominations for two awards
05/14/2013 By Leave a Comment
PRSA Miami is seeking nominations for two major awards: The Bill Adams PRSA Lifetime Achievement Award and The Royal Palm Award.
Bill Adams Lifetime Achievement Award
The Bill Adams Lifetime Achievement Award is given to a PRSA member or retired member who meets the following criteria:
• Has maintained tenure of 15 years of service in the public relations profession.
• Has excelled in demonstrating support and dedication towards advancing the profession in communications and public relations (for example:
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The Axis Agency Hires Peter Sanchez as Executive Creative Director
05/14/2013 By Leave a Comment
The Axis Agency, a full-service Hispanic marketing agency and IPG company, today announced Peter Sanchez , as the Executive Creative Director, who will lead all creative direction for Axis and continue to develop its core advertising client base, while also expanding its digital advertising business.
Peter Sanchez is an award-winning creative director who has successfully developed national and regional campaigns that include television, print, outdoor, radio and digital with agencies such as Accentmarketing,
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JOB ALERT: Fender is Hiring a Marketing Communications Summer Intern
05/13/2013 By Leave a Comment
Intern - Marcom
Department:
Marketing Communications
Location:
USA - Scottsdale, AZ
Budgeted for Relocation:
No
Description
Are you a junior or senior with a GPA of 3.0 and above and looking for a great summer internship?
Fender Musical Instruments Corporation (FMIC), the world’s foremost manufacturer of guitars, amplifiers, and related equipment is looking for a Marketing Communications Summer Intern.
We’re looking for a student who is passionate about music and
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Luis Miguel Messianu: Hispanic agencies are better prepared than general market agencies for the coming integration
05/13/2013 By Leave a Comment
(María Carolina Alonso, PRODU )
Luis Miguel Messianu, president and CCO of Alma, visited the PRODU stand on the last day of the AHAA, FIAP and Circulo Creativo conference to weigh in on the biggest subject of the event: the integration of the Hispanic market into the general market.
“I’m left with a good taste in my mouth – it was worth the struggle to make a reality of this meeting of AHAA, Circulo Creativo and FIAP. Aligning these distant planets was a lot of work but it was done, and I see it as the
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‘Sesame Street’ gets new Hispanic character Mando
05/13/2013 By Leave a Comment
As a child in Puerto Rico, Ismael Cruz was delighted by the colorful characters in "Sesame Street," who not only entertained and educated him, but helped him learn "inglés." He could not have imagined that two decades later he would be playing with them in front of the cameras.
Cruz is the newest Hispanic addition to popular children series' cast, playing Armando, or "Mando."
"'Sesame Street' is a magical place. It doesn't matter if you are working there or just visiting, or if you're watching on TV, that magic
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Wendy’s launches Rojos Family in new Hispanic campaign
05/13/2013 By Leave a Comment
The No. 2 burger chain is launching a new Hispanic marketing campaign it says will illustrate that Wendy's shares the same values as the Hispanic community -- that is, the importance of family, quality food and striving for betterment. "We started as a family business," said Liz Geraghty, VP-brand marketing at Wendy's. "Hispanic consumers are seeking 'better' in everything they do...they have an achievement mindset, and when it comes to food, they appreciate high-quality ingredients."
The campaign's tagline is "Mucho
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Capturing the Hispanic Market Will Require More Than A Total Market Strategy
05/13/2013 By Leave a Comment
By Glenn Llopis, Contributor , Forbes
Entrepreneurs and corporate executives across America are awakening to the importance of Hispanic consumers and their growing purchasing power, estimated to reach $1.5 trillion dollars by 2015. Though brands still remain cautious in their approach, they are beginning to realize that if they don’t act now, they may never get a second chance. The companies that are making a serious commitment to the Hispanic market have already realized that more success will come to those who
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AARP Launches New Spanish-Language YouTube Channel
05/13/2013 By Leave a Comment
AARP announces the launch of its first Spanish-language YouTube channel, AARP en Espanol. The channel offers Hispanic AARP members content created specifically with them in mind. Journalist-turned-chef Denisse Oller leads the channel lineup in her weekly series, Secretos de Cocina con Denisse.
For the past three years, the Puerto Rican chef has been an AARP go-to food expert, cooking up luscious Latin specialties and interviewing top Hispanic chefs for www.aarp.org/espanol. ;Now she shares her culinary tips,
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BREAKING: Sport Chalet taps Formula PR
05/11/2013 By Leave a Comment
Formula PR announced that specialty sporting goods retailer Sport Chalet, Inc. has retained the agency to further establish the brand as a leader within the active lifestyle industry. The multi-faceted program will focus on elevating visibility around Sport Chalet's in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers and positioning the brand as the go-to resource for education, training, and
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Scarborough Unveils New Consumer Data on Puerto Rico Market
05/09/2013 By Leave a Comment
Consumer insight and research firm Scarborough today announced the unveiling of their latest consumer data set, Scarborough Puerto Rico. This is the company's first venture into qualitative data for the Puerto Rico market. Scarborough will host professionals from the local media, marketing and advertising agency communities this evening at the Conrad San Juan Condado Plaza to preview and celebrate the data release.
"Quality is a key ingredient for all the Scarborough branded services and my team is proud to launch this
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