Univision Sets New Record as No. 3 Network in February Sweeps

02/28/2014 By Leave a Comment
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  The Univision Network announced that it closed the February sweep period as the No. 3 broadcast network during primetime, a first in any February sweep period, out-performing ABC and CBS by 6% and 19%, respectively, with over half a million Adults 18-34 (666,000). The February 2014 sweep also marks the first time that Univision finishes ahead of both ABC and CBS in any February sweep period with Adults 18-34 in primetime. In the February 2014 sweep, Univision delivered an average audience of 1.4 million
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Filed Under: Hispanic Excellence, Hispanic Organizations News

P&G’s Orgullosa Launches the Nueva Latina Campaign

02/28/2014 By Leave a Comment
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Procter & Gamble's (NYSE:PG) Orgullosa program – a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams – unveiled its Nueva Latina campaign, a first-of-its-kind initiative that empowers women to define what it means to be a bicultural, modern Latina – the Nueva Latina. As part of the launch, Orgullosa debuted its production of the Nueva Latina Monologues in New York City which personifies the unique and complex Latina experience in the U.S. Orgullosa teamed up with
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Filed Under: Hispanic Culture News, Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Hispanic Chamber of E-Commerce’s Private Business Network for Family Businesses, Entrepreneurs and Hispanic Professionals Reached 5,000 Users

02/28/2014 By Leave a Comment
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Back in October 2013, the Hispanic Chamber of E-Commerce launched a private business network in an effort to improve communication among members. The organizations has announced today that the private business network has reached more than 5,000 users in four months, making it one of the fastest growing Hispanic private business networks in the country. "The Hispanic Chamber of E-Commerce is a social enterprise, using the power of business for social good. Our business model allows us to be financially
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Filed Under: Hispanic Milestones, Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Clorox Signs Multiyear Partnership With Soccer United Marketing

02/27/2014 By Leave a Comment
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The Clorox Company has reached an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, making it an official partner of the U.S. Soccer Federation and the Federacion Mexicana de Futbol (FMF – also known as the Mexican National Team). Under the terms of the agreement with SUM, Clorox will support the U.S. Men's and Women's National Teams through sales and marketing efforts highlighting the company's Clorox®, Kingsford®, Hidden Valley® and Glad® brands. It will support the Mexican
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

CARDENAS MARKETING NETWORK BRINGS IN PROMINENT HISPANIC ADVERTISING CREATIVE DIRECTOR

02/27/2014 By Leave a Comment
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Cardenas Marketing Network (CMN), the a Hispanic experiential and live entertainment agency, announces the hiring of Joshua Eagle Patrón as the agency’s new executive creative director. Patrón, a former creative director at a Hispanic advertising agency, Lopez Negrete Communications, and Al Punto advertising, is an experienced and highly respected creative director with a long and successful track record in Hispanic and mainstream marketing. Patrón is widely recognized for his unconventional, hyper-creative and
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Filed Under: Hispanic Organizations News, Hispanic PR Techniques, Hispanic/Multicultural PR Briefs

Univision Radio Raises $3.8 Million To ‘Share The Love’ With The Kids Of St. Jude Children’s Research Hospital®

02/27/2014 By Leave a Comment
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In a nationwide fundraising effort to continue finding cures and saving children, Univision Radio, the radio network serving Hispanic America, helped raise $3.8 million for St. Jude Children's Research Hospital® during the annual Promesa y Esperanza® (Promise and Hope) radio event on Feb. 10-11. Hispanic radio listeners in Puerto Rico and 17 cities, including Los Angeles, Dallas, Miami, Chicago and New York tuned in to pledge their support to St. Jude by becoming Angeles de Esperanza (Partners In Hope) by making
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Filed Under: Hispanic/Multicultural PR Briefs

Grammy Award Winner La Santa Cecilia will Perform at their First “Terra Live Music in Studio” this Thursday, February 27th @ 8:00pm (ET)

02/27/2014 By Leave a Comment
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Terra, a global digital media company and content producer with a presence in 19 countries and our sponsor Sprint, present the multifaceted Los Angeles based band, La Santa Cecilia, on their first "Terra Live Music in Studio" this Thursday, February 27th at 8:00pm (ET), available online at Terra.com and via smartphones and tablets. Named for the patron saint of musicians, La Santa Cecilia consists of accordionist and requintero Jose "Pepe" Carlos, bassist Alex Bendana, percussionist Miguel Ramirez, and lead
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Deportes Telemundo en “mun2” to Air NASCAR Mexico Toyota Series Opening Race Live on Friday, February 28

02/26/2014 By Leave a Comment
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  mun2, a Hispanic entertainment cable network, will air its first “Deportes Telemundo en mun2” NASCAR Mexico Toyota Series race live on Friday, February 28 at 9 p.m. EST/8 p.m. CST/6 p.m. PST.  “NASCAR en mun2” will air live from the Phoenix International Raceway in Avondale, AZ. The series opening race will feature over 25 drivers representing a dozen Mexican states, vying to finish the 120 mile race in first and become the early leader in the standings. This is the first NASCAR event that mun2
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Multicultural Women Ready to Break the Glass Ceiling

02/26/2014 By Leave a Comment
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The latest flurry of women being named to high positions is welcome news. In the last few months Janet Yellen became chairwoman of the Federal Reserve, Mary Barra became first female CEO of GM, and Melissa Mark-Viverito became Speaker of the NYC Council. Undoubtedly, women empowerment is an issue that will continue trending for a long time. For those who know about women empowerment, the red stilettos on the cover of Mariela Dabbah's latest book, Find Your Inner Red Shoes (Penguin 2013), have become a symbol of
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Filed Under: Diversity News, Hispanic/Multicultural PR Briefs, Multicultural Media News

Hispanicize 2014 Unveils Blockbuster Hispanic Marketing Showcase Featuring Live Streamed Brand Sit-Downs, Case Studies, Cultural Trend Sessions and Research

02/25/2014 By Leave a Comment
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Hispanicize 2014 is gearing up to be a Hispanic brand marketer’s dream event. Organizers of the fifth annual event today unveiled a blockbuster Hispanic Marketing Showcase that will feature 20 live-streamed brand sit-downs as well as dozens of cultural trends sessions, research and case studies throughout the four days of the event, April 1-4 in downtown Miami’s InterContinental Hotel. (Book your room now at: http://www.hispanicizeevent.com/attend-2). Every industry of Hispanic marketing – advertising, PR,
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Filed Under: Hispanicize 2014

National Association of Professional Women Announces Nancy Iglesias-Gillen, Graphic Designer As a 2013/2014 Professional Woman Woman of the Year

02/25/2014 By Leave a Comment
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NAPW honors Nancy Iglesias-Gillen, Graphic Designer as a 2013/2014 Professional Woman of the Year for leadership in commercial arts with this prestigious distinction. As a-recognized organization of women in the country, spanning virtually every industry and profession, the National Association of Professional Women is a powerfully vibrant networking community with over 600,000 members and nearly 400 Local Chapters. Ms. Iglesias-Gillen succeeded in making the transition from a Met Life financial advisor to graphic
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Filed Under: Hispanic Excellence, Hispanic/Multicultural PR Briefs

Hispanic & General Market Monthly Omnibus Survey Launched by Culturati

02/25/2014 By Leave a Comment
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Culturati Research & Consulting, Inc., concentrates in Total Market insights with a specialization in the U.S. Hispanic market, is proud to announce the launch of its monthly Hispanic & General Market Omnibus. This nationally representative custom omnibus was designed to offer more than just fast, cost-efficient answers to business questions; it also provides a General Market benchmark, increasing the value of the resulting insights. This added layer of data allows for an easy and accurate comparison between
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Filed Under: Diversity News, Hispanic Market Facts/Research, Hispanic/Multicultural PR Briefs