Olympusat Announces a Suite of Spanish-language High Definition Networks

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Olympusat, Inc., the distributor of independent Spanish-language TV networks, announces the expansion of their HD suite, with networks that range across all genres, demos, and countries of origin.   The new expanded suite will offer a vast collection of over 35 HD networks, making Olympusat the leading distributor of Spanish-language HD television entertainment. Olympusat's owned and operated HD networks, branded as the Ultra HD Plex (16 channels and counting) is led by a movie suite, which includes Ultra Mex - an
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Pulpo Media Launches Pioneering Acculturation Model That Helps Brands Reach The Most Influential (i)Hispanic Audience Segments

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Pulpo Media, the nation's cross-platform digital media network reaching Hispanics across all acculturation levels and digital devices, today launches the "(i)Hispanic* Acculturation Model." The Model will enlighten and enrich marketers interested in the ever-expanding (i)Hispanic market by providing deeper, actionable consumer insights and more efficient targeting segmentation. The (i)Hispanic Acculturation Model aggregates robust off-line market data, such as 2012 U.S. Census and the annual American Community
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MundoFox’s Ibra Morales Elected to Board of Directors of The Partnership at Drugfree.org

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The Partnership at Drugfree.org, the nation's nonprofit dedicated to finding evidence-based solutions to adolescent substance abuse and addiction, announced the election of Ibra Morales to its Board of Directors. Earlier this year, Morales was named President of MundoFox, a California-based Hispanic Broadcast Network in the U.S. that launched in 2012. MundoFox is a joint venture between Fox International Channels (FIC), 21st Century Fox's international multimedia business, and RCN, the leading Latin American
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McDonald’s Is Marketer of the Year at AHAA’s Hispanic Conference

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McDonald's executives are used to other marketers asking them for tips on how to do multicultural marketing better. The company's role as the gold standard for marketing to ethnic consumers was recognized this week when the fast-feeder was named Marketer of the Year at the annual conference in Miami of AHAA: The Voice of Hispanic Marketing. (The first winner, last year, was Walmart). Accepting the award on Wednesday at the Marketer of the Year lunch, Adam Salgado, VP, U.S. marketing at McDonald's, said "This
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California Hispanic Chambers of Commerce Announces Alice Perez as Next President and CEO

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  The California Hispanic Chambers of Commerce, the  organization promoting the development of Hispanic entrepreneurs and emerging Latino businesses in California, announced today that Alice Perez has been chosen to lead the organization as its new President and CEO. She is the first Latina to head the California Hispanic Chambers of Commerce (CHCC) in its 35-year history. Perez starts May 15. Perez, who has served for two years as President and CEO of the Sacramento Hispanic Chamber of Commerce,
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Alberto Mier y Terán named executive VP of Univision Television Group

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Univision Communications Inc. announced the appointment of Alberto Mier y Terán as executive VP of Univision Television Group (UTG). He will continue as general manager of flagship stations KMEX-TV Univision 34 and KFTR-TV UniMás 46 in Los Angeles, and now joins the executive team of UTG. Mier y Terán will be involved in the strategic direction of the group, including personnel, revenue, expense and station management. He will continue be based in LA and report to Kevin Cuddihy, president of UTG. “Alberto has
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Domino’s Pizza Delivers Career Development Coaching to Hispanic Youth in Chicago

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Domino’s Pizza, the recognized world leader in pizza delivery, empowered Hispanic youth to find their path to success with the conclusion of yesterday’s free professional development workshop, Ingredientes para el éxito (Ingredients for Success), which took place at Harold Washington College in downtown Chicago.   The event, offered in partnership with ALPFA, featured inspiring panelists with diverse professional backgrounds who shared their experience and gave valuable advice on starting a successful
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Duckenfield Appointed Deputy Assistant Secretary for Public Affairs at U.S. Department of State

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 David Duckenfield, President of Balsera Communications, has been appointed deputy assistant secretary for Public Affairs at the U.S. Department of State beginning May 5, 2014, it was announced today. In this new role, Duckenfield will lead the State Department’s public liaison and domestic outreach efforts as well as its intergovernmental functions and the U.S. Diplomacy Center. He will assist the Bureau of Public Affairs in carrying out its mission to further U.S. foreign policy and national security interests
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JOB ALERT: Account Supervisor, Multicultural Practice, DeVries NYC

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Position Posted on April 30, 2014 DeVries Global’s New York office is seeking an Account Supervisor for the Multicultural Practice.  This New York-based Account Supervisor will manage teams, client and multicultural work across the agency’s beauty and consumer clients. The individual selected for the role will serve as a primary account contact for each of his or her clients, closely managing both clients and team members across accounts. The ideal candidate must have experience in the US Hispanic market, be
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UPSCALE LATINOS: A RENEWED OUTLOOK FOR HIGH-END MARKETERS

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Last year, AHAA: The Voice of Hispanic Marketing and Nielsen identified Upscale Latinos as the most influential segment since the Baby Boomers. At AHAA’s Annual “Thinking Under the Influence” Conference in Miami, AHAA and Nielsen released a second study, “Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers,” which found that this segment, which contributes nearly 40 percent of the $1.5 trillion Hispanic spending power, leads the overall upscale demographic in optimism, purchase behaviors, and plans
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Vme Kids Celebrates Cinco de Mayo Family Style

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Vme Kids, America's 24-hour, Spanish-language network broadcasting educational preschool programming, is teaming up with XFINITY Latino to bring community grassroots events and family fun to the Central California Valley during Fresno's annual Festival de Cinco de Mayo on Saturday, May 3 and Sunday, May 4, 2014, and to Visalia's Cinco de Mayo Parade and Festival on May 3, 2014. Festival de Cinco de Mayo – Fresno Families visiting Fresno's Fulton Mall from 11 a.m. until 7 p.m. can come by and make memories with
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Marketing Maven announced their nomination for Fastest Growing Company from Latino Business Awards 2014. The Latino Business Awards 2014 highlights organizations and leaders in the Latino business community who are setting an example for those doing business in the Southern California region. “We are extremely honored to be recognized within the Los Angeles Latino business community as a Fastest Growing Company,” said Lindsey Carnett, CEO and president of Marketing Maven. “We believe it is imperative for
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