Toyota Engages Hispanic Community Through Latino Newsroom

04/16/2014 By Leave a Comment
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Building on its longstanding commitment to the Hispanic community, Toyota is increasing engagement even more with the launch of “Latino News” on the Toyota U.S.A. Newsroom. The new section will offer Hispanic media and influencers: Information about culturally relevant programs and events Spanish-language releases about new Toyota products Direct access to Toyota’s Latino social media channels Redesigned for 2014, the Toyota USA Newsroom also lets users peruse the latest news through virtually any
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Filed Under: Hispanic Media Profiles, Hispanic Organizations News, Hispanic PR Techniques

The Hispanic Association on Corporate Responsibility Announces the 2014 Class of Young Hispanic Corporate Achievers™

04/16/2014 By Leave a Comment
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The Hispanic Association on Corporate Responsibility (HACR) recognized 36 young professionals at the 2014 HACR Young Hispanic Corporate Achievers™ (YHCA) Program in San Diego, Calif. The Altria Group and MillerCoors sponsored the awards ceremony reception, held at THE US GRANT Hotel on April 8. "In today's multicultural society, diverse and inclusive business leadership is much more than just a program – it's an imperative for bringing out the best in all of our people," said Kimberly H. Trentham, Altria's Vice
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Filed Under: Hispanic Excellence, Hispanic Organizations News

MundoFOX 22 Announces Marco Antonio Regil as Grand Master of Ceremony On Fiesta Broadway

04/15/2014 By Leave a Comment
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MundoFOX 22, the Los Angeles flagship affiliate of MundoFOX and the official television station of Fiesta Broadway, has announced Marco Antonio Regil as the Grand Master of Ceremony for the 25th anniversary of Fiesta Broadway.  Cristian Castro will be the headliner along Marisela, Marion Moreno, Gerardo Bazua, Julio Reyes, Angel Lopez, Bombonenas, Alerta 3 and Mexican Dubwiser, on the main stage at Grand Park in downtown Los Angeles this Sunday, April 27. City officials are preparing for a record-breaking
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Nestle USA And Superior Grocers Come Together To Benefit Local Chapters Of Boys & Girls Clubs Of America

04/15/2014 By Leave a Comment
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Nestle USA, under its El Mejor Nido ("The Best Nest") platform, and Superior Grocers today announced the launch of a campaign specifically designed to help families in the Los Angeles metro area prepare and enjoy healthier, balanced meals at home. As part of the campaign, 10 local chapters of the Boys & Girls Clubs of America will also receive a total of $50,000 in donations to help strengthen their efforts to provide nutrition education to its members. From April through December 2014, consumers will see
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Top Beauty and Lifestyle PR Firm Tractenberg & Co. Introduces New Multicultural Division

04/14/2014 By Leave a Comment
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The robust cultural landscape of the U.S. is rapidly changing, and brands are looking to transform along with it. Beauty, fashion, and lifestyle PR agency Tractenberg & Co. has announced a new multicultural division to respond to these ever-evolving client needs through strategic and culturally-relevant programs that resonate with a global audience. Tractenberg & Co’s new multicultural PR agency is spearheaded by experienced publicist and marketing executive, Julie Mendez, who provides keen insight and
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Filed Under: Hispanic PR & Social Media Views, Multicultural Media News

Kellogg’s® Helps Families Brighten Their Day With The Launch Of Dias Grandiosos

04/14/2014 By Leave a Comment
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"Mama always knows best!" is a quote that every young mom remembers while growing up. Moms, young and old, often turn to their own mothers (and extended family) for advice and now Kellogg's® is extending that community by bringing Latina moms together with Dias Grandiosos. Kellogg's is taking a fresh approach to reaching and connecting with Hispanic families through stories about food, family and culture from real Latina moms. The digital age is inspiring moms to look for family advice online just as often as they
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

New Director of Career Services will Return to FIU

04/13/2014 By Leave a Comment
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Fernando Figueredo, Miami-Dade County’s director of communications and external affairs, will return to FIU as the new director of Career Services. Figueredo used to serve as chair of the Department of Advertising and Public Relations, before working for the county. Assuming his new position April 14, Figueredo will work to grow employment opportunities for students. He said he wants to “expand linkages with professional and corporate community of Miami.” But it does not stop there. He mentioned attracting
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Filed Under: Multicultural Media News

Wonderful® Pistachios Reveals Latin-Inspired Pairing Ideas and Partners with Mónica González

04/11/2014 By Leave a Comment
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Soccer fans and sports enthusiasts all over the world are getting ready for the most highly anticipated and largest sporting event of the summer which kicks off in Brazil on June 12th. Viewing party hosts everywhere will need to be ready to go with some innovative snack ideas for their soccer-loving guests – multiplied by 64 for all of the matches on schedule.  What kind of snacks, you ask? Well, they need to be great tasting, versatile and healthy to keep viewing enthusiasm up and calories down.  Nothing fits this
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Filed Under: Hispanic Organizations News, Hispanic/Multicultural PR Briefs

Hispanicize 2014 raised the bar in spectacular fashion

04/10/2014 By Leave a Comment
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BY MANNY RUIZ @MannyRuiz  Just a few days removed from the bedlam that was Hispanicize 2014, I’m still feeling exhausted and exhilarated by what took place last week in Miami. If you’re counting, this year’s event drew more than 1,700 attendees from the industries of Hispanic and multicultural marketing, blogging, journalism, tech, music and film over five days, including our pre-event day of March 31.  Did the event meet my expectations?  No, it far exceeded them in ways that I can only classify as truly
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Filed Under: Hispanic Excellence, Hispanicize 2014 Tagged With: , , , , , , , , , , , , , ,

Southwest Airlines And The Hispanic Association of Colleges and Universities Now Accepting Applications For The Lanzate Travel Award Program For College Students

04/09/2014 By Leave a Comment
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Southwest Airlines (NYSE: LUV), in conjunction with the Hispanic Association of Colleges and Universities (HACU), announced they are accepting applications for their annual "Lanzate! / Take Off!" education travel award program. Online applications will be accepted through May 15, 2014, at www.hacu.net. The program is geared toward Hispanic college students with economic need who travel away from home to pursue higher education.  Students who are awarded with the "Lanzate! / Take Off!" education travel award are able to
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Filed Under: Hispanic Organizations News

Bumble Bee Foods Announces Hispanic Celebrity Chef Doreen Colondres as New Brand Ambassador

04/09/2014 By Leave a Comment
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Bumble Bee Foods, North America’s  seafood company, is partnering with Hispanic Celebrity Chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres, a  figure in today’s “Latin kitchen” movement and creator of the brand and website The Kitchen Doesn’t Bite®, will join Bumble Bee in its mission to inspire consumers to embrace a healthy and delicious lifestyle. Colondres first teamed up with Bumble Bee last year to connect the brand with the growing U.S. Hispanic market and
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Filed Under: Hispanic/Multicultural PR Briefs, Multicultural Media News