Hector Galvan, head of Hispanic Corporate Communications for Sprint, passes away

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Hector Galvan, head of Hispanic corporate communications for Sprint since 2010, suddenly passed away this morning after a brief battle with cancer, his family reported.  Galvan has been with Sprint in one capacity or another since 2004. We will report more information as it is provided to us. Feb. 2 UPDATE: Galvan's family posted a new message clarifying that "Cancer did not take husband, dad and grandpa Hector, he fought hard but ultimately passed away of heart failure and other complications."  Funeral
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3 Lessons Hispanic Marketers can learn from Paranormal Activity: The Marked Ones

Paranormal Activity - Marketing to Latinos

The shriek was heard in the hallway outside the movie theatre. Inside, the unthinkable had just happened to the actress on screen and the audience erupted in fright. As I looked around to scan the crowd, I saw a very diverse Hispanic group watching in terrified delight. As I drove home I wondered if the mostly Hispanic audience was a coincidence, or if there was something larger at hand. Through my research I found that Paramount Pictures had indeed catered this movie, Paranormal Activity: The Marked Ones, to the
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Vme TV Partners With Hispanic Heritage Foundation

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Vme TV and the Hispanic Heritage Foundation (HHF) have announced a partnership with the goal of expanding accessibility of quality educational programming for the U.S. Hispanic community through HHF's award-winning programs and national initiatives which focus on innovation and leadership in the classroom, community and workforce.  HHF also promotes role Hispanic accomplishment and cultural pride through public awareness campaigns which will be bolstered by Vme. The first step in the relationship will be the
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Boden PR makes cover story and photo of Florida Trend Magazine

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Miami-based BodenPR just scored dream coverage on the special small business focus issue of Florida Trend Magazine that just hit the racks: Agency founder Natalie Boden is on the full color cover of the magazine.  The last 12 months have been a strong run of agency wins for Boden PR as the agency has added Target and Aio Wireless among other clients.
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HPRA Miami Chapter Launches

The Hispanic Public Relations Association (HPRA) proudly announced today the launch of its newest local chapter, HPRA Miami. As the nation’s leading organization dedicated to communications professionals and those seeking expertise in the Hispanic market, HPRA offers its members first-rate programming year-round. During its annual PRemio Awards and Scholarship Gala, the non-profit has awarded over a quarter million dollars to date in college scholarships to full-time Latino students pursuing careers in
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National Hispanic Leaders Join Vme TV’s 2014 Advisory Council

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Vme TV announced the members of its 2014 Advisory Council, consisting of some of the most influential members of the U.S. Hispanic community. The Vme Council will provide insight on Hispanic issues from various ends of the spectrum, including business, community engagement, entertainment, broadcasting, and education. The 2014 Vme TV Advisory Council includes: · Maria Cardona, Public Policy Advocate and Political Strategist, Dewey Square Group · Patricia Diaz Dennis, Former FCC Member and Chair of
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Univision Launches in Canada

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– Univision Communications has announced a licensing agreement with Telelatino Network, a holding of Corus Entertainment, to rebrand Telelatino's TLN en Español (TLNE) as Univision Canada. Already a Univision partner for over a decade, Telelatino's all Spanish language cable specialty channel TLNE is currently carried by all of Canada's largest cable and satellite platforms. The TLNE schedule features a significant amount of Univision programming including the Univision-produced Latin GRAMMY® Awards, coverage of the
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RockOrange Recruits Top Multicultural and Digital Marketing Influencers

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New Hires With Backgrounds at Disney and Omnicom Strengthen Agency’s Multicultural and Digital Practices Burgeoning public relations and marketing firm RockOrange has added two top influencers to its growing team of RockStars, a move that bolsters the agency’s capabilities to provide multicultural and digital marketing services. Mari Santana has joined RockOrange as the agency’s vice president of multicultural marketing and brand development, and Sergio Claudio joins the agency as vice president of
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Hispanicize 2014 to unveil major U.S. Latino Tech initiatives at ‘We Love Tech’ Miami Beach tech community event Feb. 13

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Miami Beach Mayor Phil Levine, commissioners and other South Florida elected officials invited to attend Hispanicize 2014, South Florida’s largest annual tech, media and social media conference, is hosting a special ‘We Love Tech’ event in South Beach, Feb. 13 to announce three major initiatives that further solidifies Greater Miami as an emerging tech hub for U.S. Latinos and Latin America. The event will consist of a special unveiling and discussion regarding a unique national platform that Hispanicize is
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Andrew Polsky named VP of National Digital Marketing Solutions at Entravision

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Entravision Communications Corporation, (NYSE: EVC), a leading diversified Spanish-language media company, today announced that Andrew Polsky has been appointed to Vice President of National Digital Marketing Solutions. He will manage a team of national digital marketing solutions executives across the U.S., and will work closely with Entravision's big data analytics division, Luminar. His responsibilities include managing company relations and goals in coordination with traditional and digital agencies and Fortune 500
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Xoom launches new Hispanic Television Commercials, partners with Univision

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Xoom has introduced three new television commercials for the U.S. Hispanic market. The ads began airing this month and all speak to the message of mobile convenience. The first commercial, entitled "Pony," shows Oscar at a child's birthday party that offers a pony ride. When his mom calls saying she needs money right away, Oscar desperately tries to get to a store to transfer money by jumping on the pony. He rushes to the store, only to find it closed, while his wife, Olivia, conveniently sends money from her mobile
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Latest issue of Latin Heat magazine available for download

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Latin Heat Entertainment, brings you the business of Latinos in entertainment in their Winter digital issue. In this issue they look back at Highlights and Misses of 2013 and forward to what is coming in 2014. Latin Heat also introduces us to the LatPak; and looks back at Sundance's track record with U.S. Latinos films.
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