Hispanicize host honored by South Florida lifestyle magazine as ‘mover and shaker’ shaping the community

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Andrea Ocampo-Haley, the official broadcast host of Hispanicize, is recognized in the January 2014 issue of Boca Life Magazine for its annual ’40 Under 40’ awards. Each year the publication names the top 40 people under the age of 40 who are making a significant difference in and around South Florida. “I’m honored and humbled to be recognized by Boca Life alongside such impressive professionals in South Florida” Ocampo-Haley earned a place among the area’s most influential young professionals for her
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JeffreyGroup officially unveils team, clients and locations of its new cross cultural marketing agency Pinta

Pinta_Leadership Team

Pinta, the full-service cross-cultural marketing agency spun off from leading Latina American communications firm JeffreyGroup, officially opens its doors today with news about the agency's executive management team, clients and office locations in Miami, New York and Los Angeles. Mike Valdes-Fauli, , has led an internal team over the past 12 months preparing the agency for launch, with milestones including: the hiring of an award-winning Creative Director based in Miami; a new head of the New York office who brings a
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The Hispanic Public Relations Association’s Chicago Chapter Launches With New 2014 Executive Board

The Hispanic Public Relations Association's Chicago Chapter (HPRA Chicago) today announced its 2014 Executive Board. Ozzie Godinez, CEO of PACO Communications has been named President of the organization and Cristina Alfaro, director of Diversity External Partnerships at McDonald's Corporation will serve as Vice President/President-Elect. Edelman Media Executive Luis Agostini has been named Vice President; Mariana Mora, senior Hispanic PR associate with O'Malley Hansen Communications will serve as Secretary,
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GOYA, The Society of the Educational Arts, Inc, and the Hispanic Federation celebrate Three Kings Day

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  Goya Foods, Society of the Educational Arts, Inc. (TeatroSEA), and the Hispanic Federation celebrated Three Kings Day to honor the cultural traditions of its Hispanic heritage at Teatro SEA on Monday, January 6, 2014.  The day’s festivities included the enactment of the three kings, distribution of toys to 3,000 children and families, and LIVE music, along with snacks and drinks for the children and their families.  In addition, Goya continued the celebrations at Noche Latina at the Nets vs. Atlanta Hawks
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Entravision’s Erazno y La Chokolata to Debut On WWRL NY

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  Entravision Communications Corporation's El Show de Erazno y La Chokolata, will debut today in New York on WWRL "La Invasora". This major market addition for the Erazno y Chokolata show will make it one of two prime time Spanish-language radio shows with coverage in both New York and Los Angeles. El Show de Erazno y La Chokolata is a top performing radio program with more than 62 affiliates delivering 60% coverage of the U.S. Hispanic population. The cast, led by the multi-talented Oswaldo Diaz, uses
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Latinos Energize Paranormal Activity Franchise at Boxoffice

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Paranormal Activity: The Marked Ones debuted in 1,600 theaters on Thursday, Jan. 2nd to a strong $1.2 million dollar first-day late night opening, with box office estimates from Paramount a mid-teen million dollar 3-day weekend. This new installment of Paranormal Activity, which by some accounts isn’t part of the franchise, rather a deviation to attract more Latino audience with its Latino storyline and Latino cast, is making headlines.  Whatever the case may be, it seems The Marked Ones has legs, both at the
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FOX Life Kicks off 2014 with “Sabores de Kenya” and “Locos por la Moda”

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Spanish-language network FOX Life will kick off the New Year with new programming. In January,FOX Life premiers two new shows,“Sabores de Kenya,” where Kenyan Chef Kiran Jethwa guides viewers on an exciting gastronomical journey and “Locos por la Moda”with Chris March, celebrity fashion designer who gives  fashionistas a glamorous inside look into the stylish world of fashion. Starting on Tuesday, January 14 at 9PM ET/PT, FOX Life takes viewers on a gastronomic adventure. FOX Life’s new show, “Sabores
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Ignited Ad Agency to Sponsor the Latino iConnect Conference in San Diego

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The Hispanic Chamber of E-Commerce (HISCEC) announces Ignited as a sponsor of the Latino iConnect Digital Marketing Conference which will be held on February 26th at the Sony Corporate Building in San Diego, California. Ignited is a full-service advertising agency with offices in Los Angeles, California and New York, New York that incorporates a complete range of services, some of which include digital marketing and strategic planning promotions, for small businesses and startups. Tayde Aburto, Founder of HISCEC said
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3 ways to use soccer to score big biz opportunities with Hispanics ( via Latin Business Journal)

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There are many things Hispanics from different nationalities and generations have in common, such as language, culture and food — but sports are central to their identity. And understanding that will help you grow your business. For example, you should know that favorite teams are passed down through generations for Hispanics, creating a family bond. Hispanics are big fans of boxing, baseball, UFC fights, basketball and football — but soccer (fútbol) is the major sport. And with the Orlando City Soccer Club
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Center for Hispanic Leadership Elevates Brand Value Proposition

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  As a new year ushers in good tidings and new opportunities, it also marks another year closer to the exponential growth of the Hispanic population which will reach nearly 129 million by 2060. With such a formidable consumer market on the rise, Center for Hispanic Leadership (CHL), the preeminent thought-leadership, human capital and business strategy consultancy firm, has launched its expanded 21st century value proposition focused on helping Fortune 500s and entrepreneurs leverage Hispanic talent as an
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Nontraditional Hispanic Markets Emerge

source: Think Multicultural Blog

by Jose Villa, Think Multicultural I often say, the Hispanic market in the U.S. has been changing as quickly as it’s been growing the last 15 years. One of the biggest ways it has changed is geographic distribution. One only has to take a quick glimpse at the following heat map to understand how the Hispanic population is spreading to what demographers increasingly refer to as “nontraditional” Hispanic markets: Nielsen reported in May 2013 the Hispanic population has at least doubled in 11 nontraditional
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STUDY: Insight Tr3s: Música, Key Element in Young Latinos’ Lives

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Source:  Insight Tr3s Music is one of the most important elements of life for Latinos. Along with family and food, it’s part of the cultural trinity of things they say make them feel most “Latino.” Music’s appeal crosses generations, with the ability to touch the hearts of recent immigrants, US-born children of foreign-born parents, as well as those whose grandparents made the original journey here. It also plays a key role in day-to-day life, as something they believe keeps them sane, safe, and
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