Oscar Mayer brings back sassy, truth-telling “Abuela Lola”
As back-to-school season approaches, Oscar Mayer is again featuring Lola, the “totally transparent” Abuela, who has no problem offering her eye-opening honest commentary, bringing to life the freshness of Oscar Mayer Deli Fresh lunch meat. Lola will assist Oscar Mayer in supporting the Spanish-language Deli Fresh Oven Roasted Turkey Breast campaign, which is the brand’s largest Hispanic integrated marketing campaign of the year.
“We know sometimes being as transparent as Lola isn’t always a good thing, but with our Deli Fresh lunch meat it is. We are happy to have someone like Lola help bring that to life, especially during back to school season,” said Tom Bick, Senior Director of Integrated Marketing and Advertising at Oscar Mayer.